High Mountain Heli-Skiing founder Jon Shick and Circumerro Video combined forces to produce a short web video for the High Mountain Heli-Skiing site. The video represents the need for recreation companies to “show” rather than “tell” on their websites. The video is full of energy and great skiing shots, and it’s aim is to engage the viewer and create demand.
As published in the Daily Southerner.
Tarboro is getting a new website. The Town Council voted 7-1 Monday night to enter into a contract with Circumerro Creative Media Agency of Jackson Hole, Wyo., not to exceed $44,800 to establish a stronger Web presence in order to attract new residents and businesses to the area.
The town is matching $22,400 from ElectriCities. The present website was developed about five years ago. Circumerro, which was founded 13 years ago by Councilman John Jenkins’ 38-year-old son Latham, was the recommendation of Town Manager Sam Noble and staff in March.
However, the selection was delayed a month when new Councilman Melvin Muhammad requested presentations by Circumerro and Regency Interactive Corp. of Rocky Mount, the two firms that submitted proposals. Regency’s John Saldi emphasized the need to have a website that would be found by the various Internet search engines. He said he could do so through website optimization.
Jenkins, who grew up in Tarboro, said the secret to an effective website is to deliver a well-crafted message. He emphasized visuals, photos and videos. During Jenkins’ presentations he frequently made comments that showed he was familiar with the town he grew up in and the surrounding region. He said the website could be a key tool to attract businesses and people to the community. “Effective content creates a great website,” Jenkins said. “Tarboro has a great story and I look forward to helping share it. We need to represent Tarboro in the right light online.”
Jenkins said 70 percent of people use the Internet daily and 80 percent of new homebuyers look on the Web first. Muhammad said later he voted against Circumerro because Regency emphasized making the website so it would found on search engines. “We need to make it easier to find us,” he said.
Jenkins said, “Consumers expect more from the Web experience. We are going to deliver that.” Councilman Dr. Steve Hoard endorsed Circumerro, the firm his company Kanban uses. Jenkins said he would have a new website ready to launch by August.
HomesteadMag.com complements Circumerro’s Homestead magazine by featuring articles and Jackson Hole area businesses in a visually pleasing, easy-to-navigate, search-engine-friendly online environment.
Circumerro Publishing announces the launch of HomesteadMag.com, extending the influence of the highly successful Homestead magazine—Jackson Hole’s Premier Resource for Art, Architecture and Interior Design—to the Internet. HomesteadMag.com is a natural progression for Homestead magazine and serves as an online resource for anyone looking to build, remodel, decorate or improve their home in the Jackson Hole area.
Featured prominently on the site are the latest articles from Homestead magazine and a directory of Jackson Hole area architects, interior designers, builders, galleries and other home product and service providers. Articles include Home Showcase spreads, featured stories from green building practices to the history of hospitality in the West, and enhanced listings of home-related area businesses. The Resource Directory is a searchable listing of businesses in categories such as architects, art galleries, artists and artisans, builders, hardware and building supplies, home electronics, home furnishings, interior design, landscaping, real estate, retail and more.
HomesteadMag.com was created to take advantage of the many searches occurring on the Internet by those looking for information about building or decorating a home. This new site greatly increases the value of Homestead magazine, positioning advertisers online as well as in a well-designed and broadly distributed print publication.
“Circumerro’s publishing and creative teams have worked hard together to make sure HomesteadMag.com is an equally beautiful online representation of our large format, full color home resource magazine,” said Circumerro President and Publisher Latham Jenkins. “In addition to a great looking site, it has also been search engine optimized to best position Homestead clients and the magazine’s content for the highest organic search results possible,” Jenkins added.
Advertising opportunities are available on HomesteadMag.com. For more information, please visit www.homesteadmag.com/contact.
Homestead is Jackson Hole’s premier print and online resource for those building or decorating a home. From architects, builders and interior designers to art, artists and galleries, Homestead provides the finest in western and contemporary design. Over 25,000 copies are distributed through subscriptions, direct mail, free placement, and at newsstands throughout the region.