Circumerro Media recently finished work on a new website for the American Fly Fishing Trade Association (AFFTA). AFFTA’s new site is a portal to the organization’s online services for manufacturers, retailers, manufacturers’ representatives, travel companies, media producers and education and conservation organizations.
Dedicated to the sustained growth of the industry, AFFTA looked to Circumerro Media for a fresh and informative site to complement the fast-growing industry. The project stressed clear communication of the AFFTA mission, online membership conversion and the implementation of a content management system for AFFTA staff.
Working closely with AFFTA board members, Circumerro developed fluid navigation elements and compelling visuals wrapped around the core AFFTA values to drive the new site. “AFFTA’s strong industry roots and clear goals, along with excellent project dialogue, enabled this initiative to run seamlessly,” added Noah Waterhouse, Creative Services Director at Circumerro.
“We are very excited to be able to launch this new site, which we feel will be an outstanding resource for understanding all the good works of AFFTA including fly fishing education, member benefits, national lobbying efforts, and industry news,” stated Steve Sullivan, AFFTA Board Member and Membership Committee Chair.