Our client, Kanban Logistics, was featured during their industry conference, International Warehouse Logistics Association, for both the quality of their Web site and the web video Circumerro shot for them.
Harold Hobgood, Business Development Manager of Kanban says, “Randy Stephenson (Senior Software Analyst) with Camelot Software out of Charlotte, NC took time to tell everyone at the meeting that he wanted to compliment Kanban on our website and most importantly our video. Randy stated that everyone needed to take the time to look at our video. After the meeting when we were on the way home we received an email from the President of the IWLA stating how impressed he was over the video.”
Harold went on to say, “Latham I have always said that the video was the best thing we have ever done to help advertise our company and after attending this meeting it just re-affirms what I have said. I feel we are currently ahead of most of our competition in this area and it really has been a proud moment. Thanks for all your help and your staff’s help with everything.”
Kanban displays the video on their website, but what is really interesting is the fact they have over 24,000 views on YouTube. YouTube insights reports the views are 81% male and between the ages of 35-54, which is their sweet spot for who they want to be targeting. These views are in addition to those prospective clients who watched it on Kanban’s website.
Web video continues to provide value in many ways in helping businesses tell their story in an authentic way. It raises your visibility in search engines and is an easy way for a prospective client to be sold on your product or services.
We signed Steiner Sports as a client! Based in New Rochelle, New York, Steiner Sports is a leader in autographed sports memorabilia and sports collectibles. Circumerro is charged with concepting and designing a new website.
“Steiner Sports is the top dog in sports memorabilia & collectibles. They recognized our work in eCommerce and creating sites that convince and convert,” said Latham Jenkins, president of Circumerro Media.
The new site, once completed with Circumerro’s eCommerce partner, Acadaca, will be launched in the fall of 2010.
About Steiner Sports
Steiner Sports Memorabilia entered the sports business world in 1987 and has established itself as the leader in autographed sports memorabilia and sports collectibles. Their full line authentic autographed collectibles are the best source for all your gift needs. They have the perfect sports gifts for birthdays or unique gift for men (groomsman gifts or anniversary gifts). The current best-selling autographed memorabilia are items from: Yankees, Red Sox, Cowboys, Giants, Rangers, Mets, Celtics, Alabama Football Memorabilia, Notre Dame Football, Derek Jeter, Alex Rodriguez, Eli Manning, Mark Buehrle, Brett Favre, Mark Teixeira and Mariano Rivera. Featured this month are special collectibles featuring World Series memorabilia from the New York Yankees and Philadelphia Phillies.
HomesteadMag.com, the online counterpart to Homestead, went live today with a collection of new content. The 10th Anniversary Issue of Jackson Hole’s premiere resource for art, architecture and interior design hit shelves earlier this spring, and now readers can access the same original articles and resource directory listings online.
I just wanted to let you know that the videos you created for us have been a more successful addition to our web marketing than we could have imagined. In addition, I thought I would share a couple of stories with you.
Last year at one of our cookouts we were talking with a guest who has been returning consistently for the last few years. He was so excited to be at the ranch again and he told us that in the two weeks prior to his arrival, he visited our web site daily to play the videos so he could see and hear the ranch.
The following month we had a single mom from New York bring her teenage son to the 4UR for a special vacation. She shared with us that this type of travel was a bit frightening and not a normal occurrence for her. However, after viewing our videos she wasn’t afraid to come all this way as she felt she already knew the people she would be visiting.
We could never have predicted this type of positive interaction and it’s impact on our guest’s experience. Many thanks again to you and Circumerro, and good luck to you in “rounding up” more guest ranches for your business.
Recently we were shooting and helping to cross-market our two clients Field & Stream Brand Clothing and EpicQuest in Alaska. The end of March and first of April you tend to find the who’s who in skiing congregating on Alaska’s coastal maritime snowpack. Athletes, filmmakers, photographers, guides and helicopters all come together to produce much of what we media junkies consume.
Chris Owens, vice president of operations for EpicQuest, hosted us for a small dinner with Chris Davenport and Stian Hagen who where in Girdwood shooting with Warren Miller for next season’s film. You might have caught the April article in Outside Mag on skiing first descents in Antarctica. Pretty cool meeting these guys and sharing some PBR together.
I would say if you love skiing a trip to Alaska and with EpicQuest/Chugatch Powder Guides should be on your bucket list and you never know who you just might meet in the bar.
Circumerro is proud to be a first mover in the promotion of “Badger Bacon.” It was discovered by one of our Norwegian associates, who, having a history of being resourceful, brought it to our attention. During our weekly “Breakfast Fridays” ritual, we cooked some up in the oven.
The Badger, having characteristics of being short-legged, heavy-set omnivores, are under-appreciated as a source of top quality bacon. It’s leaner and healthier then pork bacon—being lower to the ground does not stretch out the belly so much and keeps the meat in better shape. Turkey bacon does not stand up to Badger Bacon.
In Wyoming, where Badgers are so fierce they are known to fight off bears, harvesting them is tricky. But we have a very adept Norwegian on our side, developing some great techniques. Circumerro, being known as a trend setter, could be solely responsible for the introduction of Badger Bacon, so keep your eye out for it the in the bacon section.
Circumerro Media announces the launch of a new website for STM Bags at www.stmbags.com. As a leading innovator in laptop bag designs, STM turned to Circumerro’s expertise in helping premier brands share their stories effectively and efficiently online. With project goals of developing a site design and platform for the STM Australian and U.S. markets, Circumerro incorporated their veteran practices to construct a head-turning site for STM.
Homestead’s latest is hitting mailboxes and lodging establishments this week. The 2010 issue also happens to be Homestead’s 10th Anniversary Issue.
To commemorate our 10th anniversary, we’ve put together an issue that represents the collective experience we’ve gained over the past 10 years. Working with builders, architects, designers, writers and artistic individuals, we’ve learned this publication is a cooperative. We return to our roots with the 2010 issue and offer you, our reader, a true resource guide: an authentic volume of articles, essays, interviews and insights on the latest in architecture, interior design and art for your home.
Circumerro Media, a web design, publishing and branding agency, announces the launch of a new website for Carney Logan Burke Architects at www.clbarchitects.com. Boasting a contemporary design, search-friendly architecture and a compelling portfolio of projects, the site reinforces Carney Logan Burke Architects’s commitment to blending innovative design with natural beauty.
When you live in Jackson Hole the first thought is fishing, but Circumerro is continually looking for ways to innovate on how apparel is sold online. Our goal is to recreate the bricks and mortar experience online, allowing the attributes of each garment to be known by the potential consumer.
In traditional shopping venues you can pick the garment, feel the material, observe the tailoring and quickly size up do you like it. If the store has a talented sales person on the floor they can further the experience and appreciation for the garment with their suggestive selling.
So how do you bring this online with a blend of value oriented, humorous and benefit focused narrative? Well that is what we are casting for today and will show with the launch of the spring/summer line of Field and Stream brand clothing.