As any marketer will tell you, introducing a new brand to the marketplace is a big task—one filled with many exciting possibilities, but requirements and unknowns as well. What’s the brand story? What’s the platform where we’re going to tell it? And most importantly, how are we going to get people engaging with, talking about, and buying the product?
This was exactly the case as Circ partnered with the TriLipid Research Institute LLC to facilitate a website market test for their skincare brand Trilipiderm®. After helping launch the product, it became clear that we needed to evolve the brand story on the website. But we needed to do it within the confines of their existing ecommerce platform, Shopify, and enable access and engagement from the homepage.
The new homepage has interactive features like sliding panes, scrolling images, imbedded videos, and buttons for expanded reading. For the brand, presenting its evolved story to the world and engaging customers is an important step in its growth. Plus, incorporating keywords and authoritative content boosts the brand’s search rankings, bringing potential new customers to the site.
For Circ, the new homepage is a creative solution that meets the client’s needs within specific guidelines on the Shopify platform. It’s a fresh aesthetic with optimized content in a sticky, interactive feature, and it’s all in one place.
It seems that when Derek Jeter hit his 3,000th hit on July 9th, everyone wanted something that the Yankees’ living legend had signed, touched, or even walked on. That’s why the New York Times just featured our client, top memorabilia shop Steiner Sports, as baseball’s go-to online warehouse for sports collector items.
From dugout dirt to signed baseballs and game-used bats, Steiner Sports is the headquarters for any-and-all kinds of baseball collector items. And they don’t stop at baseball—the website features all manner of sports memorabilia from hockey to horse racing.
Steiner Sports asked Circumerro to design their website back in spring 2011, and we couldn’t be prouder of their coverage in the Times, or of the tidal wave of orders they experienced over Jeter’s 3000th hit.
So if you’re looking for anything from a signed photo, to game-worn pants, from autographed helmets to bricks from old Yankees stadium, stop by Steinersports.com, where Circumerro’s creative work connects fans with their favorite sports memorabilia.
Frank Fanning and Dr. Alan Wohlman can be thought of as the “Ben and Jerry” of moisturizers and in recent months Circ has helped them bring their innovative product, TriLipiderm, to the market.
After a complete branding of their product from naming to packaging, Circ developed a series of print advertisements and local product placements that will introduce TriLipiderm. Circ also designed and produced an e-commerce website, video, and social media campaign that have already been launched in perfect time to support the product and attract interested customers and orders.
TriLipiderm is a great example of how Circ delivers design in a complete range of applications, from branding, to e-commerce, to marketing and advertising.
Circumerro is proud to be a 2011 Business Partnership sponsor of the Art Association of Jackson Hole. One of our company values is “giving back,” and we believe in the value the Art Association of Jackson Hole creates in our community.
Located in the Jackson Hole Center for the Arts building in downtown Jackson, WY, the Art Association of Jackson Hole receives over 10,000 annual visitors and has over 30,000 annual participants in its various programs. Since 1963, the Art Association’s mission has been to encourage a vital, creative community by providing art classes for all ages and skill levels, art exhibits, school and outreach programs, and special arts events for the larger Jackson Hole art community.
Circumerro Media has signed on UNI/CARE Systems, Inc. as a client. Based in Sarasota, Florida, UNI/CARE provides electronic health records and technology solutions to the Health and Human Services industry. Circumerro is charged with concepting and implementing a new brand and marketing campaign for the 30-year-old company.
“UNI/CARE’s selection of Circumerro is very exciting. We think a lot of their team and their product, and appreciate the opportunity to contribute to their brand strategy,” said Latham Jenkins, president of Circumerro.
About UNI/CARE Systems, Inc.
UNI/CARE Systems, Inc., provides electronic health records to the human services and behavioral health industry under the Pro-FilerTM brand name. UNI/CARE’s Pro-Filer EHR is a certified solution engaging consumers, providers and organizations in a CONNECTED health environment.
We signed Steiner Sports as a client! Based in New Rochelle, New York, Steiner Sports is a leader in autographed sports memorabilia and sports collectibles. Circumerro is charged with concepting and designing a new website.
“Steiner Sports is the top dog in sports memorabilia & collectibles. They recognized our work in eCommerce and creating sites that convince and convert,” said Latham Jenkins, president of Circumerro Media.
The new site, once completed with Circumerro’s eCommerce partner, Acadaca, will be launched in the fall of 2010.
About Steiner Sports
Steiner Sports Memorabilia entered the sports business world in 1987 and has established itself as the leader in autographed sports memorabilia and sports collectibles. Their full line authentic autographed collectibles are the best source for all your gift needs. They have the perfect sports gifts for birthdays or unique gift for men (groomsman gifts or anniversary gifts). The current best-selling autographed memorabilia are items from: Yankees, Red Sox, Cowboys, Giants, Rangers, Mets, Celtics, Alabama Football Memorabilia, Notre Dame Football, Derek Jeter, Alex Rodriguez, Eli Manning, Mark Buehrle, Brett Favre, Mark Teixeira and Mariano Rivera. Featured this month are special collectibles featuring World Series memorabilia from the New York Yankees and Philadelphia Phillies.
HomesteadMag.com, the online counterpart to Homestead, went live today with a collection of new content. The 10th Anniversary Issue of Jackson Hole’s premiere resource for art, architecture and interior design hit shelves earlier this spring, and now readers can access the same original articles and resource directory listings online.
Circumerro Media announces the launch of a new website for STM Bags at www.stmbags.com. As a leading innovator in laptop bag designs, STM turned to Circumerro’s expertise in helping premier brands share their stories effectively and efficiently online. With project goals of developing a site design and platform for the STM Australian and U.S. markets, Circumerro incorporated their veteran practices to construct a head-turning site for STM.
Circumerro Media, a web design, publishing and branding agency, announces the launch of a new website for Carney Logan Burke Architects at www.clbarchitects.com. Boasting a contemporary design, search-friendly architecture and a compelling portfolio of projects, the site reinforces Carney Logan Burke Architects’s commitment to blending innovative design with natural beauty.
When you live in Jackson Hole the first thought is fishing, but Circumerro is continually looking for ways to innovate on how apparel is sold online. Our goal is to recreate the bricks and mortar experience online, allowing the attributes of each garment to be known by the potential consumer.
In traditional shopping venues you can pick the garment, feel the material, observe the tailoring and quickly size up do you like it. If the store has a talented sales person on the floor they can further the experience and appreciation for the garment with their suggestive selling.
So how do you bring this online with a blend of value oriented, humorous and benefit focused narrative? Well that is what we are casting for today and will show with the launch of the spring/summer line of Field and Stream brand clothing.