In a recent blog post, Doug Mack of Adobe Scene7 provides some sage advice (in the Jan 27th post) on the importance of Web Video in eCommerce. Specifically, he refers to the use of Scene7 on the Cloudveil website to cleverly mix skiing eye candy in with soft touches on product features. The argument is that the audience is captivated by the oh-so relevant content and consequently drawn in, to A) learn more about the brand and its products or B) strengthen an already existing brand affinity that leads to more purchases down the road. Can we say “conversions”?
You are preaching to the choir, Doug, and we couldn’t agree more. We are constantly pushing the power of video, and love nothing more than helping our clients incorporate it successfully in their projects. From Web projects including Cloudveil and the Town of Taboro, to business profiles on Jackson Hole Roasters and the 4UR Fly Fishing Program, video and rich media are setting the curve. The question, are you on board or behind the times?
The business of selling photographs has survived some shifting landscapes over the years. The digital revolution shook the tripods of many photographers in the last decade, but more recently the competitive distribution wars being waged online have sparked controversy. Companies like istockphoto and shutterstock stormed onto the scene peddling photos for mere fractions of traditional licensing fees, hence giving birth to the age of “microstock agencies.”
While microstock agencies can fill an occasional image need, their talent tryouts are relatively brief—in fact all it takes to post photos for sale on many of these sites is a digital camera and an opposable thumb. While we’re never one to toss water on a meaningful fire, there are a few finer points of “traditional” stock agencies that we feel translate into direct benefits for folks on the receiving end of the transaction.
Circumerro Stock was set up to help talented valley-wide photographers have a broader reach. They key word is talented. The photographers represented on Circumerro Stock are handpicked and at the top of their craft. They represent a range of skills and subjects, specializing in destination imagery on Jackson Hole, the greater Yellowstone region, coastal beach towns in South Carolina and more.
Programmers are a logical bunch. No need to start from scratch every time when there are proven and reliable solutions already out there, right? One of the mantras floating around the Circumerro office is: “the Internet was founded on the principle of sharing.” If you have information that’s relevant, make it known. We work smarter, not harder.
Circumerro Media recently finished work on a new website for the American Fly Fishing Trade Association (AFFTA). AFFTA’s new site is a portal to the organization’s online services for manufacturers, retailers, manufacturers’ representatives, travel companies, media producers and education and conservation organizations.
Dedicated to the sustained growth of the industry, AFFTA looked to Circumerro Media for a fresh and informative site to complement the fast-growing industry. The project stressed clear communication of the AFFTA mission, online membership conversion and the implementation of a content management system for AFFTA staff.
Working closely with AFFTA board members, Circumerro developed fluid navigation elements and compelling visuals wrapped around the core AFFTA values to drive the new site. “AFFTA’s strong industry roots and clear goals, along with excellent project dialogue, enabled this initiative to run seamlessly,” added Noah Waterhouse, Creative Services Director at Circumerro.
“We are very excited to be able to launch this new site, which we feel will be an outstanding resource for understanding all the good works of AFFTA including fly fishing education, member benefits, national lobbying efforts, and industry news,” stated Steve Sullivan, AFFTA Board Member and Membership Committee Chair.
Our client Epicquest has hired Circumerro Media to build their online brand experience with a website to launch in February 2009.
Adventure Travel Alert: EpicQuest Launches with Premium Adventure Itineraries, Exclusive International Destinations and World-Class Athletes
Today’s launch of EpicQuest marks a new era in international adventure travel. Offering a diverse portfolio of high-intensity travel itineraries across a range of sports categories and destinations, EpicQuest provides a backstage pass to the greatest travel adventures in the world.
EpicQuest has retained a distinguished roster of world-class athletes to guide many of its excursions. Already on board are Olympic skier Tommy Moe, surf legend Laird Hamilton, legendary free-skier Jeremy Nobis, and big mountain snowboarder Jeremy Jones. Renowned female skiers, such as Lyndsey Dyer, have also joined EpicQuest’s team.
Planet Jackson Hole—a news source in the Jackson valley dedicated to community politics, arts, music and culture—has recently investigated the rise of blogs and alternative media sites cropping up in the tight knit mountain community. The topic hits close to home for us (Circumerro Media) as we have recently launched a hyperlocal online news platform: 22Local.
A concept that was carefully incubated, 22Local went live in beta version in early November. Expect to see an expanded release rolled out soon after the new year. The road is admittedly long ahead, but in true Kevin Costner form, we have faith that in building it, the new form of online news will come.
The article copy is pasted below, or see the original here. Note—it’s a lengthy read, so scroll to towards the bottom if you just want to “media snack” on the Circumerro portion.
In an era of overlooked Christmas fruitcakes and season’s greeting cards, we have developed a token calling card: the holiday mockumentary. What started with the Yule Tide Ride and Save the Elves has led to an annual office tradition of creating a holiday web video. This year’s project, ReNOGable.org provides a solution to the nation’s dependence on foreign oil.
The wayward Elves have finally made it home to the North Pole, but in their wake they left the making of a perfect solution to America’s dependence on foreign oil. L.J. Loggerfoot, the investigative reporter from South Dakota, tips off Latham, who works through his trusted lieutenants (Candice, Belmont and Zippy) to discover the next great alternative fuel.
So whether you are topping off your car, snow blower or chainsaw, Circumerro has discovered something that might just change the world.
NPR recently aired a story covering online advertising that struck a chord with those of us in the online media world. The piece explored the effectiveness of an online advertising campaign employing successful site analytics, while also delving into the legal issues surrounding browsing history information that is protected under privacy acts.
The story had multiple discussion points, but one specifically caught our interest. Our practical, but often overlooked take-away: there is a wealth of public information out there on browsing history. Wow, breaking news you might be thinking. While not tapping into this information, it’s almost as archaic as your parents’ dial-up connection, the next step is the often-overlooked clincher.
Circumerro Media, which has worked on the recent Bank of Jackson Hole advertising campaign, announced a host of new projects. The bank campaign highlights how the institution has served the community and its members. “Circumerro’s creativity has shined throughout the campaign, and we are pleased to see our hard work come to light in such a refreshing campaign that is getting noticed,” said Scott Yandell, CEO of Bank of Jackson Hole. Karastan, a Georgia-based manufacturer of classically inspired carpets and rugs, recently signed Circumerro to implement a new Internet presence. The American Fly Fishing Trade Association also recently selected Circumerro to design and implement a new Internet presence. AFFTA is the primary fly fishing trade organization. Its mission is to promote the sustained growth of its industry.
Karastan, renowned manufacturer of classically inspired carpets and rugs, has signed on Circumerro Media to implement and design a new website. The Dalton, GA based firm is recognized as a leading designer and producer of luxury flooring products. “The story of the respected Karastan brand deserves an equally compelling web presence and we are thrilled to be a part of that process,” explains Noah Waterhouse, Creative Services Director of Circumerro.
“We were impressed by Circumerro’s extensive experience with Adobe Scene7 and their ability to execute on large scale projects,” commented Connie Berry, Director of Marketing at Karastan, on the new relationship. The team at Circumerro Media is hard at work on the new project and expects to have a site launched by early 2009.