The 2008-09 Jackson Hole Rendezvous is now fully distributed around Jackson Hole lodging establishments. In its twelfth year as a Circumerro Media publication, Rendezvous has been a core visitor service in-room guide to Jackson Hole. It provides area visitors with insightful information on how to make the most of their Jackson hole vacation.
About the Traveler’s in-room guest directory to Jackson Hole
Rendezvous is a traveler’s in-room guest directory to Jackson Hole, reaching over 800,000 visitors in over 66 hotels and 4,000 rooms in the greater Jackson Hole area annually. This premier hardbound keepsake impressions guests as they make decisions about where to dine, shop and recreate in Jackson Hole.
Circumerro Media recently launched a new web site for our client, Lowcountry Real Estate in Beaufort, South Carolina. The site features a very user and search friendly interface. This enables the website to continue building on its search engine rankings and assures users can easily see the properties for sale.
“One of the compelling features of the site’s experience is the home page video integration, helping to personalize the message,” says Latham Jenkins, president of Circumerro.
“Even with the slow-down in the real estate market, we were able to deliver a quality online experience for Lowcountry Real Estate with a reduced budget,” says Jenkins.
As published in the Jackson Hole News and Guide
What do whitewater rafting outfitters, coffee roasters, real-estate agents and restaurants all have in common?
They can all connect with customers through web-based short videos produced by Circumerro Video.
“We believe every business needs one, and every business can be successful creating a video,” said Circumerro founder and President Latham Jenkins.
Jenkins sees incredible potential for businesses that produce short-form videos because there is very little video content related to Jackson Hole on the web right now, calling it the “first mover advantage.”
Video is especially important for businesses in Jackson Hole because it is so hard to encapsulate the valley’s landscape and experience with traditional layouts of text and photos, especially for clients and customers who are coming from another state or country.
“We believe you can pre-live the experience, through video online, that a business would offer, further engaging that consumer to come see you or participate in what you have to offer,” Jenkins said. “Particularly in this valley, where out-of-town buyers are using the web to find services and real estate.”
According to studies, when people view a website, they naturally gravitate toward the video elements and often view them first, bypassing photos and text. By syndicating those videos to websites like YouTube, businesses create additional portals beyond their own website to draw in customers. Besides delivering an advertising message, creative videos can bring attention to businesses in unexpected ways. Jenkins points to his own company’s “Save the Elves” campaign, which received media coverage worldwide.
“You get all these spinoffs you never saw coming,” Jenkins said. “Not only has video been successful in selling homes and rooms, it has been successful in generating great public relations for companies.”
A service line of Circumerro Media, Circumerro Video can provide all the services a business needs to produce a short-form video—from planning dialogue and action to shooting and editing video, adding sound and syndicating the video to outlets throughout the web.
“We believe every business has a great story to tell,” Jenkins said. “We help you to tell that story through putting your two to three main talking points into the video.”
As published in the Jackson Hole News and Guide
At a time when consumers are more aware than ever of the businesses they patronize, it is critical that those businesses effectively communicate their core identity and values.
Since 1995, Circumerro Media has been helping companies to find their identity and effectively communicate it to consumers in print and most importantly, on the Web.
“Our branding work allows us to help companies understand their position and create a unique voice,” Circumerro founder and President Latham Jenkins said. “Then we create engaging brand experiences through the principle of storytelling.”
Storytelling is a key for new businesses that are seeking to create a brand—an identity for their business. But storytelling can be equally important for existing businesses that might not be communicating well with their customers or may need to revamp the business and take it in a new direction.
“Some people have existing websites and they don’t work,” Jenkins said. “Generally they lack a differentiated message, they need to create their story, and we help with that.”
“Many business owners may have an idea of what their story is but still have problems communicating that story to consumers,” Jenkins said. “I can tell you a story and you will remember it, but as a business, if you throw in facts and figures and industry jargon, you as a consumer won’t remember that,” he said. “We simplify your message into story format that resonates with consumers and creates more connectivity between the business and the consumer.”
Once a business has identified and articulated its story, it needs to find a way to deliver it to the public. Circumerro can provide that conduit with web design and print publishing campaigns. With a highly qualified team of artists, editors and designers, Circumerro can help businesses bring stories to life for potential customers.
With its Circumerro Video and Circumerro Stock service lines, Circumerro Media can provide photo and video production services to take a business’ story beyond just words and create and attractive experience for potential customers.
“Building a website is just the nuts and bolts of it,” Jenkins said. “What you need to think about is the experience people will have using the website. You buy products for the experience they offer you—not the features.”
With a client base, including companies such as Eagle Creek and Cloudveil, that spans the country, Circumerro has a proven record of crafting compelling stories that appeal to customers.
“Our referral business has stayed strong through the success we have had with our clients,” Jenkins said. “People have built a business around things they believe in, and we want to take that online.”
Hitting the streets now is the 2008 Pocket Guide to Jackson Hole from Circumerro Media. Featuring new maps for both the Jackson Hole valley and Town of Jackson, increased advertising participation as a result of our great success with our first edition, and an expanded distribution of 100,000 for 2008-09.
About the Pocket Guide to Jackson Hole
The Pocket Guide to Jackson Hole is for the on-the-go Jackson Hole traveler and provides the information you need in your pocket to shop, dine and play. The Pocket Guide to Jackson Hole includes a pull-out Town of Jackson map as well as an updated overview map of Jackson Hole and Teton Valley, Idaho.
As published in the Daily Southerner.
Tarboro is getting a new website. The Town Council voted 7-1 Monday night to enter into a contract with Circumerro Creative Media Agency of Jackson Hole, Wyo., not to exceed $44,800 to establish a stronger Web presence in order to attract new residents and businesses to the area.
The town is matching $22,400 from ElectriCities. The present website was developed about five years ago. Circumerro, which was founded 13 years ago by Councilman John Jenkins’ 38-year-old son Latham, was the recommendation of Town Manager Sam Noble and staff in March.
However, the selection was delayed a month when new Councilman Melvin Muhammad requested presentations by Circumerro and Regency Interactive Corp. of Rocky Mount, the two firms that submitted proposals. Regency’s John Saldi emphasized the need to have a website that would be found by the various Internet search engines. He said he could do so through website optimization.
Jenkins, who grew up in Tarboro, said the secret to an effective website is to deliver a well-crafted message. He emphasized visuals, photos and videos. During Jenkins’ presentations he frequently made comments that showed he was familiar with the town he grew up in and the surrounding region. He said the website could be a key tool to attract businesses and people to the community. “Effective content creates a great website,” Jenkins said. “Tarboro has a great story and I look forward to helping share it. We need to represent Tarboro in the right light online.”
Jenkins said 70 percent of people use the Internet daily and 80 percent of new homebuyers look on the Web first. Muhammad said later he voted against Circumerro because Regency emphasized making the website so it would found on search engines. “We need to make it easier to find us,” he said.
Jenkins said, “Consumers expect more from the Web experience. We are going to deliver that.” Councilman Dr. Steve Hoard endorsed Circumerro, the firm his company Kanban uses. Jenkins said he would have a new website ready to launch by August.
HomesteadMag.com complements Circumerro’s Homestead magazine by featuring articles and Jackson Hole area businesses in a visually pleasing, easy-to-navigate, search-engine-friendly online environment.
Circumerro Publishing announces the launch of HomesteadMag.com, extending the influence of the highly successful Homestead magazine—Jackson Hole’s Premier Resource for Art, Architecture and Interior Design—to the Internet. HomesteadMag.com is a natural progression for Homestead magazine and serves as an online resource for anyone looking to build, remodel, decorate or improve their home in the Jackson Hole area.
Featured prominently on the site are the latest articles from Homestead magazine and a directory of Jackson Hole area architects, interior designers, builders, galleries and other home product and service providers. Articles include Home Showcase spreads, featured stories from green building practices to the history of hospitality in the West, and enhanced listings of home-related area businesses. The Resource Directory is a searchable listing of businesses in categories such as architects, art galleries, artists and artisans, builders, hardware and building supplies, home electronics, home furnishings, interior design, landscaping, real estate, retail and more.
HomesteadMag.com was created to take advantage of the many searches occurring on the Internet by those looking for information about building or decorating a home. This new site greatly increases the value of Homestead magazine, positioning advertisers online as well as in a well-designed and broadly distributed print publication.
“Circumerro’s publishing and creative teams have worked hard together to make sure HomesteadMag.com is an equally beautiful online representation of our large format, full color home resource magazine,” said Circumerro President and Publisher Latham Jenkins. “In addition to a great looking site, it has also been search engine optimized to best position Homestead clients and the magazine’s content for the highest organic search results possible,” Jenkins added.
Advertising opportunities are available on HomesteadMag.com. For more information, please visit www.homesteadmag.com/contact.
Homestead is Jackson Hole’s premier print and online resource for those building or decorating a home. From architects, builders and interior designers to art, artists and galleries, Homestead provides the finest in western and contemporary design. Over 25,000 copies are distributed through subscriptions, direct mail, free placement, and at newsstands throughout the region.
This is a great example if a product video being integrated onto the client’s homepage. Katie at Gaper Guide worked with Circumerro Video to produce a short, engaging video to explain their GPS-Enabled Tour Guide. They were very please with the results:
WONDERFUL!!! it’s done 🙂
awesome work. you rock!!!
thanks a bunch. I’m so happy with how it turned out.
Alden Wood and Latham Jenkins presented today to the Jackson Hole Chamber of Commerce members how to use short-form Web Video successfully in your online promotions and website.
We received great feedback on the value of the presentation from those in attendance.
“Hi, Latham, Alden, and Kim,
Just reflecting on your seminar and wanted to share my appreciation. Thank you for creating a local opportunity to educate ourselves on current web technology and presenting us with the tools to keep up with those big city fish!
Your hard video samples (both proprietary and non), the stats, and discussion of videos and various applications left me impressed that Yes! everyone should use web video. In fact, I so wish I could abracadabra video into the websites of the hotels I’m researching for an upcoming vacation.
I look forward to sharing the points with my colleagues via e-mail this morning and encouraging our clients (many of which are in the hospitality industry) to integrate video into their websites. And sharing with them of course ;), that there is a fabulous Jackson resource for production!
WordenGroup Strategic Public Relations”
Evolution of media is occurring at a rampant pace these days as the Internet and fragmentation of media at large is driving consumers to consume their daily news and information through various mediums.
“I can’t take it anymore. I hereby inaugurate my New York Times Deathwatch, which will continue until the last Sulzberger has left the building,” says Marc Andreessen in his blog, ranting about the newspaper model as obsolete.
It is too early to say if The New York Times is headed for a museum exhibit. The paper has the third largest print circulation in the US and one of the largest—if not the largest—online readership for a newspaper.
The analogy that I fall back on with new media is what happened when the automobile was first invented. It was referred to as the “horseless carriage,” when in reality it had nothing to do with the established mode of transportation at the time. It was a radical new invention and it created a new category in itself.
So why do we even worry about how the newspaper industry is being effected by the Internet and fragmentation of media? Of course we do: it is an easy target to pick on. The real energy needs to be spent on how the evolution of the mediums is occurring and that hybrids never win the day.
What is at stake is what the future holds for how we personalize our information delivery, consume it on a device that is portable, and how we interact with it. I predict this is not newspapers becoming online newspapers, but rather new media properties evolving out of traditional mediums.
So will The New York Times evolve from being a horse and carriage to an automobile? They have a lot at stake to not evolve. Yet the true question is whether or not a new medium will emerge out of this old one and if it will be The New York Times that will drive that change in order to survive.