How to effectively promote your business online.
Visitors that come to Jackson Hole are looking for travel information online including video of their favorite destination. Web video can help highlight aspects of your business. Let your online audience authentically experience your product or service like no other medium can.
Learn how to effectively promote your business online at a seminar presented by Circumerro and Jackson Hole Chamber of Commerce. The seminar will take place on Wednesday, February 27th from 8–9 a.m. at the First Interstate Bank training room, 802 W. Broadway. A light breakfast will be provided.
What you will learn in the seminar:
—How Web video has increased sales for other businesses
—How to utilize it in your business
—How easy it is to shoot and distribute online
Please RSVP by 2/25 to Mary Haworth at 307-733-3316 ext. 17 or firstname.lastname@example.org.
Locale Charleston (Charleston.Locale.com) is helping local Charleston realtors reach out-of-area real estate buyers interested in the Lowcountry lifestyle. Locale Charleston is a top ranking real estate web site that gives perspective buyers the local insight to make informed real estate decisions.
“Charleston, South Carolina is a top destination in the South for lifestyle real estate buyers,” says Latham Jenkins, founder and president of Locale. “We established ourselves in Charleston in 2003 to help local Charleston realtors reach the national and international audience interested in the waterfront, oceanfront and coastal setting that Charleston offers.”
“The Charleston real estate agencies have been very supportive through the years,” says Chrissie Batten, sales director for Locale. “We have seen a very loyal following because of the amount of exposure we are giving to real estate property listings for sale our clients market through us,” said Batten. Locale offers the real estate consumer the local Charleston insight they need to make informed decisions, and gives the consumer the local’s perspective and helps prospective real estate buyers find a Charleston locality that has the right composition of amenities.
Locale offers Lifestyle Real Estate in Exceptional Places to Live. Through our network of “blue-chip” locales, we give consumers the local insight on what is like to be a local, helping them make informed real estate decisions as they consider which lifestyle community best fits them. For Realtors, Locale delivers the most targeted, qualified audience of online real estate buyers through our top-ranking Web sites that have a national scope. For more information, visit: www.locale.com.
Circumerro is a creative media agency with four divisions: creative, publishing, web video and stock photography. Together they provide clients with best in class service and communication tools. Circumerro was founded in 1995 and is based in Jackson Hole, Wyoming.
Locale’s first Insider Report examines the real estate market in Teton Valley, Idaho, which has seen incredible growth in the past several years due to skyrocketing real estate prices in nearby Jackson Hole, Wyoming. The Teton Valley Insider Report includes:
—Holistic overview of the real estate market
—Detailed look at the market inventory
—Detailed information on Teton Valley’s major planned community developments.
With an in-depth look at specific communities within the Locale network, Insider Reports give prospective buyers the up-to-date information they need to help make an informed real estate purchase decision. Insider Reports are valuable tools for realtors and are available exclusively through Locale. Download your copy of the Teton Valley, Idaho, Insider Report today.
Locale is the network of Lifestyle Real Estate in Exceptional Places to Live. We provide you with powerful search tools to find the right real estate in an exceptional place, the kind of place you have always wanted to live. Then we give you perspective on what it’s like to be a local. For realtors, Locale delivers the most targeted, qualified audience of online real estate buyers through our top-ranking Web sites with local focus and national scope. Locale is published by Circumerro in Jackson Hole, Wyoming. Circumerro’s divisions include Creative, Publishing, Stock and Video. Together they provide best-in-class communications tools and services.
Circumerro launched a new division, Circumerro Video, targeted to help Jackson Hole businesses create short-form video profiles for their websites. Since the division’s recent launch, over thirty films have been made featuring local businesses and organizations. “Video is the greatest content tool to hit the Web yet,” said Latham Jenkins, president of Circumerro. “It allows consumers to experience your product or service vs. just being told why to buy it.”
Circumerro Video creates Web videos for local businesses and organizations, from travel resources and hospitality providers to product launches and fundraising efforts. “Nearly any business or organization out there can expect competitive advantages with Web video,” said Jenkins. “The conversion rates we’re seeing with online users are amazing and our destination community is perfect for the adoption of video to help communicate with out-of-area consumers.”
“People tend to respond to video on a more personal level than any other medium,” added Circumerro Video Producer Alden Wood, who previously worked at MTV in Los Angeles for over five years before moving to Jackson Hole in 2004. “People get to see the business, the owners and the employees. How they speak, their body movement, their sense of humor—it’s very authentic,” continued Wood.
“One story really stands out as testimony of Web video’s power,” said Jenkins. “After seeing a video online we created for a local real estate agent, an individual flew to Jackson aboard his private jet to purchase the property, which was listed for over $4 million.” Circumerro Video completes all aspects of production, from preproduction to post. Videos range from thirty seconds to over four hours and are shot in the industry’s latest High Definition Video.
Circumerro Video also provides the hosting of the videos, in addition to distributing the Web videos to online media sites like Google, Yahoo, MSN, YouTube, and others.
Funny how one thought can spawn another. Latham’s post on Locale Best Practices of The Marriage of Online Video and Real Estate got me thinking about something relatively random I read earlier this week. In his Salon Machinist blog earlier this month, blogger Farhad Manjoo details a comment made by Apple’s guru-in-chief Steve Jobs about the new iMovie program that comes on the new machines.
An Apple employee whom Jobs identified as “one of our most brilliant video engineers” took a vacation recently to the Caribbean and, when he came back, tried to make a movie of his trip in a half-hour. “He couldn’t do it,” Jobs said. The old iMovie—not to mention Final Cut Pro, the company’s professional video-editing program—just didn’t have the tools to do a good movie so fast. So the fellow created his own program. “We were so blown away that we decided to use it,” Jobs said.
With this new software and its productivity-enhancing features, one might suppose they will have the ability to create simple videos even faster and easier than they can right now (that is, if they’re doing so on a Mac). Hard to say exactly how that might manifest, but one can guess that entrepreneuring folks like Andre Kendall (who, according to this referenced Wired blog post, himself admitted that editing his MiniDV movies in iMovie “was too lengthy of a process”) might take advantage. The first wave of the short-form, online (call it what you will) video revolution has barely begun to crest.
I was attending a function at the Goolge Plex last night and was amazed at just how far Google looks to push their brand experience. I would have to say that it was a first to see outhouses all alight with Google’s colors.
If the outhouses were following the brand palette, so was everything else: the bar and colors of cups they serve; the building decor; the snowcone colors; the lighting upon the wall. Google has shown great execution with their brand and obviously that attention to detail pours over into all facets of their business.
As for July 2007, Google is commanding a 64.4% market share of search (reported by Hitwise.) Not a bad run since September 1998 to have built up almost a 160B market cap.
While on Google, George Anders also has an interesting piece in the Wall Street Journal on Google’s ability to execute going forward. Just a snippit for your delight.
“History suggests that it is perilous to seek long-lasting inspiration from young companies when they are riding high. In the early 1980s, experts lauded People Express for developing an upbeat, winning approach to employee relations. Unfortunately, that couldn’t protect the airline from financial troubles and an eventual sale of the company on distressed terms.”
As a New Yorker and someone who was in the Lincoln Tunnel when the first plane hit, a volunteer on Ground Zero two days after 9/11, I was sent this on a daily email and though it should be shared. The anniversary is coming up in less than a month and I will never forget what I saw. It changed my life and is part of the reason I ended up out here in Jackson. Launched today was the new logo and website for the 9/11 memorial. I found this online at mediabistro.com.
“The new name, logo and identity for the National September 11 Memorial & Museum have just been unveiled, along with plans for a traveling exhibition where the public will be invited to sign steel beams to be used in the construction of the new Memorial & Museum. The new website also launched today.
“We are building a national symbol that, like the Statue of Liberty, tells us something about who we are as Americans. The re-naming of this project to the National September 11 Memorial at the World Trade Center reflects this national scope,” Memorial & Museum President and CEO Joe Daniels said. “Every day, we continue to build momentum for this campaign, helping to ensure that the events of September 11th are told to future generations. We look forward to bringing this exhibition to cities around the country.”
As had been mentioned in a previous blog, branding is everywhere, it shapes us. Here is the new logo that shapes a world tragedy memorial. Its hard to believe it has an official look. But we need consistency, something that won’t piss people off and the squares represent the two towers disappearing. Its polite, it makes sense and is tasteful.
Take a look at the new site as well www.buildthememorial.org.
Its full of info, photos and an understanding.
Extension of the familiar is intricate to the process of defining new things in life. With the invention of something new, we tend to equate it with something we are familiar with. That is until we become familiar with the thing itself. For example, our grandparents and others once referred to the automobile as the “horseless carriage.” Of course we no longer do so.
My question is why do people tend to call Web video or video posted online “TV” Obviously Web video is nowhere near the traditional TV experience, i.e., sitting on your couch with a high-calorie drink and high-calorie chips, committing yourself to X amount of time in order to enjoy a show with a time-spot predetermined by network executives and the businesses whose ads litter the experience.
Who wants to do that? Personalization of your media experiences is now mainstream and we want to choose what we watch, when we watch it, and where and how we watch it.
So why are we going down this road of the extension of the familiar? Are we really not yet used to determining our media experiences? It’s not WebTV. We need a new term for this.
Circumerro Video’s first real estate Web video listing successfully sells a $4+ million dollar home in Teton Village.
Circumerro Video’s first project—a Web video for Teton Village Realty highlighting a custom home at 3600 McCollister Drive in Teton Village, Wyoming—has proved highly successful, resulting in the recent sale of this $4+ million home. Web Video is the next frontier on the Internet, and real estate is well served by the deliverability of this medium and the connectivity it affords. Gone are the days of spatially disorienting 360-degree virtual tours—video is the next best thing to being on the property.
“Our client saw the video on our website and played it multiple times to see the home and get a feel for it,” says Teton Village Realty’s Jeff Ward. “It allows the buyer to become one with the house, and me the selling agent, to create a rapport with the client before we’ve even met,” adds Ward. “In today’s world you don’t just try and sell people on your listing, you need to let them experience it,” says Circumerro President Latham Jenkins. “Video offers a depth of experience you cannot achieve with regular listing photos—it is engaging.
Not only is video a great tool for showing the listing, it allows the personality of the realtor to come forth, creating a connection with the audience. Whether the viewer buys the listed property or not, a relationship with a new, potential client has begun.” Circumerro Video welcomes the opportunity to help you with your video needs. Listings and agent profiles are two examples of how Web video can help you stand apart from the crowd and showcase your properties and expertise.
This summer, two of us were lucky enough to attend one of the largest Graphic Design conferences in the country—the HOW Design Conference, sponsored by HOW Magazine. With over 3000 designers, it was a great way to get “Refreshed,” (the theme of show). From workshops, to select speakers, to networking, to booths… all was inspiring. Being here in Wyoming, our educational options to design are limited, and the only way to “keep up”, is to “get out!”
We got to see some great design, even in Atlanta. Coke opened a brand new museum, yes an entire museum dedicated to one brand. Pretty amazing if you ask us. With 3-D movies, art collections, a mini bottling plant, exhibits, history and of course, the tasting room. (Which had some of the WORST soda flavors from around the world!)
HOW made us remember things like: handmade is good, learning about logos, dealing with clients as a creative, psychology of a consumer, the growing possibilities of a PDF, and so much more. We live in a world of branding and design. Recognize the importance of this and take a real good look around you—even in the supermarket or a busy shopping area. A good design to your eye leads you to decisions you make on a daily basis. A good brand can last a lifetime if the time is spent to make it happen right.
refreshed… Julie & Chelsea