As published in the Jackson Hole News and Guide
At a time when consumers are more aware than ever of the businesses they patronize, it is critical that those businesses effectively communicate their core identity and values.
Since 1995, Circumerro Media has been helping companies to find their identity and effectively communicate it to consumers in print and most importantly, on the Web.
“Our branding work allows us to help companies understand their position and create a unique voice,” Circumerro founder and President Latham Jenkins said. “Then we create engaging brand experiences through the principle of storytelling.”
Storytelling is a key for new businesses that are seeking to create a brand—an identity for their business. But storytelling can be equally important for existing businesses that might not be communicating well with their customers or may need to revamp the business and take it in a new direction.
“Some people have existing websites and they don’t work,” Jenkins said. “Generally they lack a differentiated message, they need to create their story, and we help with that.”
“Many business owners may have an idea of what their story is but still have problems communicating that story to consumers,” Jenkins said. “I can tell you a story and you will remember it, but as a business, if you throw in facts and figures and industry jargon, you as a consumer won’t remember that,” he said. “We simplify your message into story format that resonates with consumers and creates more connectivity between the business and the consumer.”
Once a business has identified and articulated its story, it needs to find a way to deliver it to the public. Circumerro can provide that conduit with web design and print publishing campaigns. With a highly qualified team of artists, editors and designers, Circumerro can help businesses bring stories to life for potential customers.
With its Circumerro Video and Circumerro Stock service lines, Circumerro Media can provide photo and video production services to take a business’ story beyond just words and create and attractive experience for potential customers.
“Building a website is just the nuts and bolts of it,” Jenkins said. “What you need to think about is the experience people will have using the website. You buy products for the experience they offer you—not the features.”
With a client base, including companies such as Eagle Creek and Cloudveil, that spans the country, Circumerro has a proven record of crafting compelling stories that appeal to customers.
“Our referral business has stayed strong through the success we have had with our clients,” Jenkins said. “People have built a business around things they believe in, and we want to take that online.”