As published in the Jackson Hole News and Guide
What do whitewater rafting outfitters, coffee roasters, real-estate agents and restaurants all have in common?
They can all connect with customers through web-based short videos produced by Circumerro Video.
“We believe every business needs one, and every business can be successful creating a video,” said Circumerro founder and President Latham Jenkins.
Jenkins sees incredible potential for businesses that produce short-form videos because there is very little video content related to Jackson Hole on the web right now, calling it the “first mover advantage.”
Video is especially important for businesses in Jackson Hole because it is so hard to encapsulate the valley’s landscape and experience with traditional layouts of text and photos, especially for clients and customers who are coming from another state or country.
“We believe you can pre-live the experience, through video online, that a business would offer, further engaging that consumer to come see you or participate in what you have to offer,” Jenkins said. “Particularly in this valley, where out-of-town buyers are using the web to find services and real estate.”
According to studies, when people view a website, they naturally gravitate toward the video elements and often view them first, bypassing photos and text. By syndicating those videos to websites like YouTube, businesses create additional portals beyond their own website to draw in customers. Besides delivering an advertising message, creative videos can bring attention to businesses in unexpected ways. Jenkins points to his own company’s “Save the Elves” campaign, which received media coverage worldwide.
“You get all these spinoffs you never saw coming,” Jenkins said. “Not only has video been successful in selling homes and rooms, it has been successful in generating great public relations for companies.”
A service line of Circumerro Media, Circumerro Video can provide all the services a business needs to produce a short-form video—from planning dialogue and action to shooting and editing video, adding sound and syndicating the video to outlets throughout the web.
“We believe every business has a great story to tell,” Jenkins said. “We help you to tell that story through putting your two to three main talking points into the video.”