This summer, two of us were lucky enough to attend one of the largest Graphic Design conferences in the country—the HOW Design Conference, sponsored by HOW Magazine. With over 3000 designers, it was a great way to get “Refreshed,” (the theme of show). From workshops, to select speakers, to networking, to booths… all was inspiring. Being here in Wyoming, our educational options to design are limited, and the only way to “keep up”, is to “get out!”
We got to see some great design, even in Atlanta. Coke opened a brand new museum, yes an entire museum dedicated to one brand. Pretty amazing if you ask us. With 3-D movies, art collections, a mini bottling plant, exhibits, history and of course, the tasting room. (Which had some of the WORST soda flavors from around the world!)
HOW made us remember things like: handmade is good, learning about logos, dealing with clients as a creative, psychology of a consumer, the growing possibilities of a PDF, and so much more. We live in a world of branding and design. Recognize the importance of this and take a real good look around you—even in the supermarket or a busy shopping area. A good design to your eye leads you to decisions you make on a daily basis. A good brand can last a lifetime if the time is spent to make it happen right.
refreshed… Julie & Chelsea