Locale was featured in the June 20 issue of the Jackson Hole News&Guide Business Focus special section. The article is reprinted here for your reading enjoyment.
There is only one place to go if you want the most cost-effective and efficient way to reach customers seeking real estate in the Jackson Hole area—www.jacksonhole.locale.com. Locale, a publication of Circumerro Publishing, is the most effective way for Jackson Hole real estate professionals to connect with out-of-area buyers.
According to Circumerro President and Publisher Latham Jenkins, “Locale is the online marketplace for lifestyle real estate in exceptional places to live.” With the rising number of second- and vacation-home buyers relying on the Internet to find potential properties, it should come as no surprise that Locale is a prime opportunity to showcase your real estate and related businesses.
“We realized early on that the Internet was the most effective way of getting real estate in front of buyers,” said Locale Western Sales Director Arik Griffin. “The Internet is becoming more crucial to the real estate market by the day, and out-of-area buyers are now relying on it more than traditional publications such as magazines and newspapers. There has been a huge shift in how people are finding their property. A large portion of home buyers—the current statistics stating 80 percent—are now using the web in their search for a home.”
Griffin explained that people searching for property within the Jackson Hole area typically type “real estate” and “Jackson Hole” into Google and other search engines. “Because of our site’s thorough editorial content,” continued Griffin, “Locale is nearly always the first to come up.”
This is where Locale helps advertisers. Due to its rich content, which includes real estate listings, property videos, maps, information about areas, and community profiles, among other things, potential buyers spend a great deal of time searching through the site. This helps advertisers ensure exposure through property listing banner ads and specific sponsorships. “Our extensive content is how we maintain our competitive edge over other real estate sites,” Griffin said. “The objective is to give enough of an overview that people will say, ‘Yes, I want to be in Jackson Hole.’ Our site does not replace the role of the agent—it helps expand their reach and ultimately their client base.”
“People living here likely already have a relationship with a local real estate agent,” said Griffin. “So establishing a relationship with interested out-of-area buyers via the Internet and Locale is a key component to expanding an agent’s client base.” Various advertising packages are available, and a five-listing package starts at $250 per month. Locale advertisers can also get the added benefit of being included on listings with other national real estate sites.
For more information, visit www.jacksonhole.locale.com, email Arik Griffin, or call him at 307-733-8319.