A recent article by Dave Jackson that was published on the Video Insider blog, a division of Media Post, investigated a few interesting trends and results surrounding the growing phenomenon of “video snacking.” Jackson explores the self-explanatory buzz word that describes the emerging trend of online viewing patterns. Think your late-afternoon-Doritos grab is just an eating habit? It’s no surprise that our culture of instant-gratification and short-attention-span lifestyles has spilled over into how we look for news, entertainment and more, all from a few clicks of our mouse.
Jackson shares a few statistics from a comScore report covering “highlights of its video reporting for November 2008.” His list includes:
• 146 million people, or 77% of the U.S. Internet audience, viewed online video.
• Those viewers watched 34% more online videos than they did last year.
• The average online viewer watched 273 minutes of video, up over 40% vs. the previous year.
• The average duration of online video is fairly short, at 3.1 minutes per video.
• And, the audience viewed 87 videos per month on average, 18 more videos per month than last year.
Jackson’s article resonates with us because it reads very similar to the mission of Circumerro Video. We created Circumerro Video to produce engaging, authentic and compelling short-form Web videos for clients. But, this is not a trend we just jumped on… Circumerro Video has been around developing “video snacking” tools for our clients since October of ’07. Check out our portfolio, and perhaps more importantly, think about how you are reaching your customers online.