Circumerro Media has launched its new website with a focus on telling its story through the use of Web video and blogging. Integrating Web video throughout the site to explain services, introduce employees and highlight past projects provides the virtual insight that photos and text alone cannot deliver. Circumerro is now using its blog to capture the day-to-day events and news at the company.
“Web video is one of the most effective tools for telling your company’s story,” explained Latham Jenkins, Circumerro President. “People don’t like to read online, but rather mimic the offline behavior of TV-watching and if you provide that online, you marry the best of TV and the Web.”
The blog element of the new site addresses another quickly changing landscape in the realm of creative services: news. The site utilizes a blog format to house company news, press releases, staff info, industry musings and project updates all in one central spot. “Let’s face it, companies send out news to generate press which is an old way of building buzz around your brand,” added Jenkins. “The reality is for true engagement, you need a more constant dialogue with your audience and one that invites them to be a part of the brand experience.”
Frequent visitors are able to subscribe to RSS feeds of the blog and are encouraged to join the dialogue via comments. “Blogs provide the perfect storm of relevant content and untraditional marketing,” explained Chris Hanson, Content Manager at Circumerro. “In the age of social media, there are buzz words flying back and forth and constant changes that are enough to overwhelm any client. The goal is to interact, and blogging is where it starts.”