Trilipiderm

Product Packaging & Identity

Web site

eCommerce

Direct Mail Sampling

AdvertisingBrandingDigitalPhotographyPrint

When The TriLipid Research Institute approached Circ in early 2010 to help launch their moisture retention creme Trilipiderm, Circ jumped at the chance to build a brand from the ground up.

Circ took the new company and its fledgling skincare product through our full branding process, working with the TRI team to conceptualize a platform and identity that would serve as foundation for the brand. From there, Circ developed all of Trilipderm’s brand assets including product packaging, an e-commerce site, promotional video, informational brochure, supporting point-of-sale literature, and print advertisements. To introduce the product to its target audience of women 46+, Circ oversaw a media buy and sampling campaign in test market Scottsdale, AZ.

With Circ’s oversight, Trilipiderm has developed a strong brand voice and loyal customer base during its first year in the marketplace, and from these successes

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