Among other things at the Web 2.0 expo last week, Twitter Search was a hot topic. The micro-blog functionality of the “social experiment” is not just for updating the world on your lunch menu or broadcasting PR messages anymore. On second thought, it is, but it’s also so much more. Twitter provides a window into real-time search like never before.
Circumerro Media participated in a recent panel aimed at presenting specific solutions for local businesses looking to adopt sustainable and green practices. The series of talks, dubbed “Green = Green: Sustainability and the Bottom Line,” focuses on sharing challenges, lessons, goals and tips from panelists. Representing Circumerro Media, Latham Jenkins shared resources for abandoning a dependence on paper and embracing a digital work flow.
Planet Jackson Hole’s article, “Web design in a down economy,” investigates the climate of local web design work and includes Circumerro Media in their report. The piece, by Ben Cannon, aims to examine whether or not businesses will turn to web design and other online creative services to bolster their marketing efforts during tough and competitive economic times. Following in an excerpt of the article:
PAWS of Jackson Hole worked with Circumerro Video to create a short form web video to promote their mission. They premiered it at their 10th Anniversary Fur Ball last Friday night to much success. PAWS advocates for animals and promotes responsible pet ownership through local outreach programs in Jackson Hole. The web video runs on their web site and has been syndicated by Circumerro Video through the other web video sharing sites. This helps them spread their message and gain exposure.
A recent article by Dave Jackson that was published on the Video Insider blog, a division of Media Post, investigated a few interesting trends and results surrounding the growing phenomenon of “video snacking.” Jackson explores the self-explanatory buzz word that describes the emerging trend of online viewing patterns. Think your late-afternoon-Doritos grab is just an eating habit? It’s no surprise that our culture of instant-gratification and short-attention-span lifestyles has spilled over into how we look for news, entertainment and more, all from a few clicks of our mouse.
Building on a strong history of design, Circumerro Media has completed the Fall/Winter ’08 refresh of the Cloudveil web site. Anchored in Jackson Hole, WY, Cloudveil produces inspired mountain apparel and has pioneered several categories in technical outerwear.
Circumerro’s goals for the ’08 refresh included updates on navigation, product imagery and design elements, but the paramount task centered on integrating a fine balance between genuine conversation and practical education on the product shopping experience. In order to expand the product pages and provide site visitors with engaging content, video reviews for key products were incorporated using familiar Cloudveil staff and athletes discussing product features and firsthand experiences. “Circumerro has been instrumental in developing pages and navigation that have grown our organic search traffic nearly twofold, and the most recent video content integration has vastly enhanced the product education and experience,” explains Jeff Wogoman, Cloudveil’s Senior Business Manager-Direct.
Adobe Scene7 capabilities also sharpen the shopping navigation by allowing visitors to zoom and scroll over product details. Additional imagery shows the product on people in action and up close in studios. The “shop by sport” categories were updated with additional video features and a custom player, along with a revolving product ally feature. “Being able to push the envelope a bit with video content and interactive components while at the same time improving our facilitation of the e-commerce process is very satisfying,” added Noah Waterhouse of Circumerro. Clean and condensed top navigation rounds out the refresh highlights focused on connecting consumers with the brand on their own terms; a mountain apparel infused playground that highlights technical products and the stories behind them.
The crew has been hard at work on an new positioning for the Bank of Jackson Hole. Over the coming months we will be launching a series of ads messaging local ownership, local decision making, reinvestment in the community, and a focus on personal relationships. The tagline “We answer to no one but you” was chosen after a concepting phase in which we pursued several tagline and ad campaign combinations. The client and team on the job, including designers, writers and photographers, has a great direction to work with, and is committed to telling the real Bank of Jackson Hole story for quite some time!
Here’s the first ad (featuring Bank client and local developer Dave NeVille) along with a behind the scenes look at the photoshoot with Flo McCall.
High Mountain Heli-Skiing founder Jon Shick and Circumerro Video combined forces to produce a short web video for the High Mountain Heli-Skiing site. The video represents the need for recreation companies to “show” rather than “tell” on their websites. The video is full of energy and great skiing shots, and it’s aim is to engage the viewer and create demand.
Circumerro Video’s first real estate Web video listing successfully sells a $4+ million dollar home in Teton Village.
Circumerro Video’s first project—a Web video for Teton Village Realty highlighting a custom home at 3600 McCollister Drive in Teton Village, Wyoming—has proved highly successful, resulting in the recent sale of this $4+ million home. Web Video is the next frontier on the Internet, and real estate is well served by the deliverability of this medium and the connectivity it affords. Gone are the days of spatially disorienting 360-degree virtual tours—video is the next best thing to being on the property.
“Our client saw the video on our website and played it multiple times to see the home and get a feel for it,” says Teton Village Realty’s Jeff Ward. “It allows the buyer to become one with the house, and me the selling agent, to create a rapport with the client before we’ve even met,” adds Ward. “In today’s world you don’t just try and sell people on your listing, you need to let them experience it,” says Circumerro President Latham Jenkins. “Video offers a depth of experience you cannot achieve with regular listing photos—it is engaging.
Not only is video a great tool for showing the listing, it allows the personality of the realtor to come forth, creating a connection with the audience. Whether the viewer buys the listed property or not, a relationship with a new, potential client has begun.” Circumerro Video welcomes the opportunity to help you with your video needs. Listings and agent profiles are two examples of how Web video can help you stand apart from the crowd and showcase your properties and expertise.