We received this feedback today from our client, Field & Stream Brand Clothing, in regards to their new website and product launch this fall. We are glad to be their brand advocates (Thanks Tim!) coming out to recognize the value in the new line.
Dear Field & Stream:
Brilliant website. Brilliant product line. It looks like I would freeze solid wearing most of your clothes, but you got the feel right. Very, very smart stuff.
Good to know that there are some shirts out there for real men who have real lives. Wow, I am shocked; smack me sideways and skin me.
Hunter, Long Range Shooter, Fly Fisherman, Rock Climber,
Ice Climber, Kayaker, and Office Jockey Extraordinaire.
Timothy F. Ahern
Executive Search Consultant and IT Recruiter
Alaska Executive Search
Circumerro Media announces the relaunch of the Asadoorian Retail Solutions website, unveiling a project that highlights the firm’s work in a contemporary and service-oriented design. Asadoorian Retail Solutions is a boutique commercial retail real estate shop that offers a high level of service to it’s clients based in Washington, DC.
“Circumerro’s approach begins with the client’s primary goals, and for Asadoorian, we aimed to share their story through an interactive mix of current listings, blog posts and portfolio details,” explained Chris Hanson, Project Manager at Circumerro.
Anchoring the homepage with a flash-driven property module and streaming blog entries, the finished site is a visual testimony to Asadoorian’s extensive listings and a valuable tool for landing prospective clients.
“The new site greatly increases property exposure for listings and helps us connect clients with spaces more effectively,” said John Asadoorian, CEO & Founder.
Visit the new Asadoorian website to learn more.
We recently caught word that a series of web videos we produced for the 4UR Ranch has been turning heads. Tucked away in Creede, CO, the 4UR Ranch is one of those pristine gems that requires a “seeing is believing” approach.
Circumerro Video was up to the task, however, and developed a collection of short films designed to give prospective guests an inside look at the ranch and its pristine services.
A recent ranch guest wrote to staff at 4UR, mentioning: “By the way, your videos really helped me choose your ranch for our family’s vacation! They are great and have such a personal feeling.”
With videos tracing program highlights that include fly fishing, kids activities, dining and horsemanship, Circumerro’s team dove head first into the 4UR experience to find out just what makes the ranch so unique. It didn’t take long to learn how the ranch’s family amenities, it’s surrounding lands and legendary Goose Creek all add up to one memorable trip.
Once the videos were finished, they were incorporated into 4UR’s website to give visitors a dynamic visual and personalized tour of the ranch.
4UR Ranch Owner Pete Leavell closed a letter with this sentiment: “Thank you Alden Wood and Circumero Video for the incredible job you did for us! Your professionalism and expertise made working with you a joy and Alden’s unique association with Dude Ranches brought a very personal perspective to the project. You were really able to tell our story and the response from our guests has been tremendous.”
With cooler temperatures around the corner and outdoor enthusiasts ready to stock up on winter gear, Circumerro is excited to announce the launch of the redesigned Cloudveil Fall/Winter 2009 website.
With a focus on fresh visuals, streamlined shopping navigation and social sharing, the new site is a strong testimony to Circumerro’s innovation and expertise in brand engagement and e-commerce.
Taking full advantage of improved visual standards, the project incorporates bigger screen resolutions, rich media capabilities and full-service online shopping technologies.
To refine the online shopping experience, Circumerro partnered with Fluid—an industry-leading performer in media solutions—to bring product page zoom, magnify and streaming video enhancements.
“We aim to continually push the limit on customer and product interaction for all of our e-commerce sites. The Cloudveil project has been and continues to be a crown jewel in our portfolio and we’re thrilled with the results of this redesign,” explained Noah Waterhouse, Creative Services Director at Circumerro.
Social sharing through sites like Facebook, Youtube and Twitter is highlighted through a convenient ShareThis function, along with the addition of user-generated product reviews, allowing shoppers to post, comment and interact with staff and other users.
The site also introduces new partner links to Cloudveil dealers, including Altrec, Backcountry.com, KL Sport and Moosejaw, giving shoppers more options to purchase from other online partners.
“[They] did it again and surpassed my expectations. The new site is beautiful and was delivered as expected and actually ahead of when I predicted…great work by all, thanks for the big push to get this done and all the efforts on improving this important component of our business,” added Steve Sullivan, Founder/President of Cloudveil.
We recently announced the launch of a new website for Animal Arts. The architecture firm specializing in veterinary hospitals and animal shelters turned to Circumerro’s expertise for design and implementation of a portfolio site to display their extensive work and creative approach.
The site delivers an organized and aesthetic view of the quality designs the team at Animal Arts has completed in their specialty field. With a far-reaching range of work, including large facilities and budget-conscious remodels, the portfolio site conveys the precision and expertise executed in each project.
Circumerro Media recently completed design of a video-intensive Web site for Jackson Hole-based development Refuge on Cache. Integrating web video overviews of the development’s details and vision, the site provides a virtual tour of the project. Setting the standard for sustainable development practices, Refuge on Cache is on track to earn the first platinumLeed Certification for a residential, mixed use development in Jackson, WY.
Circumerro Media was retained by Otto International, the brand licensee to Field & Stream clothing, to build a new e-commerce website experience for the launch of their lifestyle clothing brand in August 2009. “We chose Circumerro Media because they both live the brand and have an exceptional track record with projects in the e-commerce and retail clothing spaces,” said K. Bryan Griggs, Vice President of Field & Stream clothing.
We recently launched a Web site for EpicQuest, a leading provider of once-in-a-lifetime, action-based travel experiences to destinations that few have ever seen or experienced. EpicQuest offers a diverse portfolio of high-intensity travel itineraries across a range of sports categories and locations, providing a backstage pass to the greatest travel experiences in the world.
EpicQuest tapped Circumerro to help tell their story through building an engaging online brand experience. Circumerro showcased the expansive portfolio of trips and athlete bios in a compelling online trip planner. “EpicQuest’s renowned athlete and guide roster and eye-catching destinations created a stable backbone for the site, allowing us to insightfully deliver and package the information,” said Noah Waterhouse, Creative Services Director at Circumerro. Additionally, Circumerro focused on providing creative services for Web video streaming, search engine optimization and social marketing.
Craig Pattee, CEO of EpicQuest said, “We are thrilled at the work Circumerro did to launch the EpicQuest site. They executed relentlessly and proved a key partner in developing the online strategy.”
Visit the new EpicQuest site and start planning your next adventure.
We’re a few months in and we’ve learned a lot. Launching a hyperlocal community site dedicated to news, entertainment and events is a big endeavor. The moving parts and pieces are numerous, but the project is relatively simple in its stripped down form. We provide the forum, bring people together and it grows organically from there.
For version 3.0, we sought to uncover content on the site that was formerly buried under unnecessarry navigation and combine some of the best features from each landing page into the homepage. Readers can now browse news, follow their favorite columnists on Page 22 and scan the weather and events all from the homepage. Individual landing pages also received major overhauls with new post formats and more interactive excerpts and summaries.