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HealthCommunities.com Redesign Leads to Positive Health Outcomes

February 9, 2012 By Design, Digital

Circ worked with HealthCommunities.com to redesign and rebuild their web content structure and interface, and prepare it for Content Management integration. The success of the design has enabled the HealthCommunities brand to leverage the editorial assets of its parent company, Remedy Health Media, create a renewed focus, convert user registration, and foster ongoing engagement.

As part of Remedy Health Media‘s trusted family of award winning products, HealthCommunities.com is an online health and wellness resource that covers over 650 diseases and conditions and offers a range of articles, tools, and apps on health topics for women, men, kids, and even pets. HealthCommunities.com adds value to the lives of its audience on a daily basis by serving as an interactive hub for all things “Health,” and develops meaningful conversations within its user-base.

But even with a strong parent brand and comprehensive offering, the HealthCommunites.com brand is challenged to differentiate itself in a crowded environment entrenched with major players like WebMD.com and EverydayHealth.com.

To improve the user experience and brand differentiation, Circ provided HealthCommunities.com with:

– New, clear, information architecture
– A clean, fresh, open experience with a friendly and intuitive user interface
– Functionality that is suited for both desktop and mobile environments
– Improved, consistent navigation accessing health topic landing pages and dynamic article pages
– Interactive tools for social sharing and audience participation via polls and quizzes
– Seamless integration of content and products from partners Johns Hopkins and UC Berkeley
– Integration of the Remedy Health Media suite of tools and apps

At Circ, we understand that all great brands live in conversations, and we design new and creative ways to engage consumer audiences. To that end, the HealthCommunities.com design was a strategic effort in the evolution of their brand. Partnering with HealthCommunities.com has not only sparked meaningful conversations within its user-base, allowing more positive relationships to form between the brand and its consumers, but has also lead to positive business results for our client and ourselves.

“We had a really solid partner in Circ for this project,” says Patrick Assey, EVP of Digital at Remedy Health Media. “They understood our challenges and goals and worked with us diligently to overhaul our site experience. The outcome is a site that’s much more intuitive—one that has end-users and advertisers alike singing our praises!”

Trilipiderm.com Gets a Facelift

November 23, 2011 By Design, Digital

As any marketer will tell you, introducing a new brand to the marketplace is a big task—one filled with many exciting possibilities, but requirements and unknowns as well. What’s the brand story? What’s the platform where we’re going to tell it? And most importantly, how are we going to get people engaging with, talking about, and buying the product?

This was exactly the case as Circ partnered with the TriLipid Research Institute LLC to facilitate a website market test for their skincare brand Trilipiderm®. After helping launch the product, it became clear that we needed to evolve the brand story on the website. But we needed to do it within the confines of their existing ecommerce platform, Shopify, and enable access and engagement from the homepage.

The new homepage has interactive features like sliding panes, scrolling images, imbedded videos, and buttons for expanded reading. For the brand, presenting its evolved story to the world and engaging customers is an important step in its growth. Plus, incorporating keywords and authoritative content boosts the brand’s search rankings, bringing potential new customers to the site.

For Circ, the new homepage is a creative solution that meets the client’s needs within specific guidelines on the Shopify platform. It’s a fresh aesthetic with optimized content in a sticky, interactive feature, and it’s all in one place.

Living Our Brand on a Company Mountain Bike Ride

October 4, 2011 By Culture

Beyond color schemes and logos, within every great brand is a great story, a compelling truth that infuses the brand with character and authenticity. At Circ, we practice this aspect of brand culture through one of our core values: live and love your craft. Whether it’s our weekly company mountain bike ride or our Friday morning breakfast, by working together and enjoying the outdoors together, we live our brand every day. Our brand is our people, it is our passion, and it is our reason for being.

Because we understand what makes a strong brand, we are able to bring this approach to our client work. We ask, What’s their reason for being? We dig deeper, discover the compelling brand story, and then we start desiging logos, creating color schemes, and developing brand experiences.

So while our weekly mountain bike ride may seem like a chance to escape and enjoy the beautiful Jackson landscape (and believe us, it’s that too), we’re also embodying our brand by living and loving our craft. It is our people living their passions, and that’s our reason for being.

Introducing TEDxJacksonHole

September 22, 2011 By Culture

At Circ, we are strong supporters of TED’s mission to spread ideas. With Circ’s president Latham Jenkins serving on the Core Committee Production Team, Circ has supported TEDxJacksonHole with web design and development, program guide design, as well as social media marketing.

Beginning at 1p.m. on Sunday, Oct. 2 at the Jackson Lake Lodge in Grand Teton National Park, Jackson Hole will be hosting its first ever TEDxJacksonHole event. If you aren’t familiar with the TED conferences and talks devoted to Ideas Worth Spreading, you should know that the non-profit organization started in 1984 as a conference that brings together people from three worlds: Technology, Entertainment, and Design. In the last 26 years TED has grown to include two annual conferences that bring together the world’s most fascinating thinkers and doers, who are challenged to give the talk of their lives in 18 minutes or less. The talks are then made available, free, at TED.com.

In the spirit of ideas worth spreading, TEDx is a program of local, self-organized events that bring people together to share a TED-like experience. At a TEDx event, TEDTalks video and live speakers combine to spark deep discussion and connection in a small group. These local, self-organized events are branded TEDx, where x = independently organized TED event. Jackson Hole’s event is focused thematically on the zone where nature and science converge with creativity and inspiration, through performance, exhibition, TEDxTalk presentations and personal experience.

Jackson Hole’s inaugural TEDx event will host an extraordinary lineup of speakers, including a host of internationally-acclaimed filmmakers and local naturalists. Local presenters include architect Nona Yehia, venture capitalist Robert E. Grady and whitepine bark beetle activist David Gonzales, who all weave the theme of nature into their Talks. Wildlife film experts from as far away as Tanzania will unveil stunning images, including footage of an uncontacted tribe in Brazil and 3D images from deep beneath the ocean.

We hope to see you at Jackson Lake Lodge next Sunday, and want to encourage you to join us in the spread of ideas. We hope our first ever TEDx event grows to become a bi-annual event in our community. Visit wwwtedxjacksonhole.org to read about our speakers, their talks, and the day’s events.

How Derek Jeter is Linked to Circumerro

August 16, 2011 By Design, Digital

It seems that when Derek Jeter hit his 3,000th hit on July 9th, everyone wanted something that the Yankees’ living legend had signed, touched, or even walked on. That’s why the New York Times just featured our client, top memorabilia shop Steiner Sports, as baseball’s go-to online warehouse for sports collector items.

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From dugout dirt to signed baseballs and game-used bats, Steiner Sports is the headquarters for any-and-all kinds of baseball collector items. And they don’t stop at baseball—the website features all manner of sports memorabilia from hockey to horse racing.

Steiner Sports asked Circumerro to design their website back in spring 2011, and we couldn’t be prouder of their coverage in the Times, or of the tidal wave of orders they experienced over Jeter’s 3000th hit.

So if you’re looking for anything from a signed photo, to game-worn pants, from autographed helmets to bricks from old Yankees stadium, stop by Steinersports.com, where Circumerro’s creative work connects fans with their favorite sports memorabilia.

Your Body’s First Line of Defense

March 9, 2011 By Design

Frank Fanning and Dr. Alan Wohlman can be thought of as the “Ben and Jerry” of moisturizers and in recent months Circ has helped them bring their innovative product, TriLipiderm, to the market.

After a complete branding of their product from naming to packaging, Circ developed a series of print advertisements and local product placements that will introduce TriLipiderm. Circ also designed and produced an e-commerce website, video, and social media campaign that have already been launched in perfect time to support the product and attract interested customers and orders.

TriLipiderm is a great example of how Circ delivers design in a complete range of applications, from branding, to e-commerce, to marketing and advertising.

Circ Supports Art Association of Jackson Hole

January 6, 2011 By Design

Circumerro is proud to be a 2011 Business Partnership sponsor of the Art Association of Jackson Hole. One of our company values is “giving back,” and we believe in the value the Art Association of Jackson Hole creates in our community.

Located in the Jackson Hole Center for the Arts building in downtown Jackson, WY, the Art Association of Jackson Hole receives over 10,000 annual visitors and has over 30,000 annual participants in its various programs. Since 1963, the Art Association’s mission has been to encourage a vital, creative community by providing art classes for all ages and skill levels, art exhibits, school and outreach programs, and special arts events for the larger Jackson Hole art community.

Circumerro Signs UNI/CARE

November 3, 2010 By Design

Circumerro Media has signed on UNI/CARE Systems, Inc. as a client. Based in Sarasota, Florida, UNI/CARE provides electronic health records and technology solutions to the Health and Human Services industry. Circumerro is charged with concepting and implementing a new brand and marketing campaign for the 30-year-old company.

“UNI/CARE’s selection of Circumerro is very exciting. We think a lot of their team and their product, and appreciate the opportunity to contribute to their brand strategy,” said Latham Jenkins, president of Circumerro.

About UNI/CARE Systems, Inc.
UNI/CARE Systems, Inc., provides electronic health records to the human services and behavioral health industry under the Pro-FilerTM brand name. UNI/CARE’s Pro-Filer EHR is a certified solution engaging consumers, providers and organizations in a CONNECTED health environment.

Kanban Receives Industry Compliments

June 30, 2010 By Photo/Video

Our client, Kanban Logistics, was featured during their industry conference, International Warehouse Logistics Association, for both the quality of their Web site and the web video Circumerro shot for them.

Harold Hobgood, Business Development Manager of Kanban says, “Randy Stephenson (Senior Software Analyst) with Camelot Software out of Charlotte, NC took time to tell everyone at the meeting that he wanted to compliment Kanban on our website and most importantly our video. Randy stated that everyone needed to take the time to look at our video. After the meeting when we were on the way home we received an email from the President of the IWLA stating how impressed he was over the video.”

Harold went on to say, “Latham I have always said that the video was the best thing we have ever done to help advertise our company and after attending this meeting it just re-affirms what I have said. I feel we are currently ahead of most of our competition in this area and it really has been a proud moment. Thanks for all your help and your staff’s help with everything.”

Kanban displays the video on their website, but what is really interesting is the fact they have over 24,000 views on YouTube. YouTube insights reports the views are 81% male and between the ages of 35-54, which is their sweet spot for who they want to be targeting. These views are in addition to those prospective clients who watched it on Kanban’s website.

Web video continues to provide value in many ways in helping businesses tell their story in an authentic way. It raises your visibility in search engines and is an easy way for a prospective client to be sold on your product or services.