Circ - Design & Media Agency based in Jackson Hole, Wyoming Circ - Design & Media Agency based in Jackson Hole, Wyoming Menu
  • Work
  • About
    • The Archive
    • Latham Jenkins
    • Careers
  • Dig Deeper
  • Contact
  • Work
  • About
    • The Archive
    • Latham Jenkins
    • Careers
  • Dig Deeper
  • Contact

Tag Archives "Logo"

Wordmark/Logotype

February 8, 2007 By circ Design

At Circumerro International Headquarters (*ahem*), here in Jackson Hole, we speak the shop-talk-jargon of “Brand Identity” every day.

But when working with clients, we’re sensitive to the overuse of vaguely understood industry buzzwords. They can sound presumptuous and inflated. But in some cases, an industry term is useful in summarizing an idea that is difficult to articulate.

Coincidentally, yesterday, such a term crossed my path three times. At Circumerro International Headquarters, anything that happens three times warrants a BLOG entry.

The term is Wordmark. As defined by The Dictionary of Brand (yes, a real dictionary published by the American Institute of Graphic Arts, AIGA), a Wordmark is: the brand name as represented by a distinctive typeface or lettering style; a logotype.

If you find yourself calling your company’s mark a logo and then following-up with an explanation that it’s really just a word, not the kind of graphic one might typically think of as a logo (e.g. the BMW roundel, the Apple Computer apple), then I would consider making use of the term Wordmark. Easy right? As a matter of fact, you might also notice that your company (and certainly the majority of the top 100 brands in the world have) a logo and a wordmark. Hmm.

Thanks for reading.

Matthew

Categories
  • Culture
  • Design
  • Destination Marketing
  • Digital
  • Homestead Magazine
  • Inspiration
  • Jackson Hole Traveler
  • Photo/Video
Recent Posts
  • Wall Street Journal taps Jackson Hole Realtor Latham Jenkins for expertise
  • HOLIDAY GIFT GUIDE FROM THE “LOCAL MAKERS” IN JACKSON HOLE
  • It’s for the Children!
  • The Storyteller in your Pocket
  • A shout out from Travel + Leisure
Tags
9/11 Advertising Blog Branding eCommerce Film Festival Homes Internet Marketing Jackson Hole jacksonholeadvertising jacksonholebusiness jacksonholetraveler Locale Logo Marketing Nonprofit Photography Publishing Real Estate Ski Skiing Snake River Snow King Social Marketing Tech Video Web Design WebTV Web Video Wildlife
  • Work
  • About
  • Dig Deeper
  • Contact

Circ Media Design

Circ is a design & media agency that connects people with experiences through storytelling. Based in Jackson Hole, Wyoming.


CIRC DESIGN, INC.

802 W Broadway, 2nd Floor
PO Box 4980
Jackson Hole, WY 83001
307-733-8319

© 2016 Circ Design, Inc.