Circumerro Video Featured in News and Guide Business Focus
Circumerro Video was featured in the June 20 issue of the Jackson Hole News&Guide Business Focus special section. The article is reprinted here for your reading enjoyment.
Circumerro Video
With at least 60 percent of the online population regularly watching web videos, one Jackson-based company is setting the trend locally by offering affordable Web video services for both local and national businesses. Circumerro Video, a new division of Circumerro, recently began offering its services in order to help clients effectively connect with customers through short-form video on the Internet.
“Video offers a depth of experience you cannot achieve in other mediums,” said Circumerro President Latham Jenkins. “Don’t sell people on your product or service, let people experience it!” Supervising producer Alden Wood described Circumerro’s videos as short documentaries, where clients can convey themselves and connect on a personal level with consumers. “Video is a lot easier than reading a Web page, it is easy to digest” said Jenkins. “People are creatures of habit, thus watching video online is a natural extension. It allows us to engage them in the offering.”
Examples of clients who have used Circumerro Video’s services are: real estate brokers, to either introduce themselves to consumers or showcase a home they are selling; business owners, to connect personally with their customers; and spokespeople, making public relations announcements. “Video offers effective means of communication for nearly every industry, offering new possibilities to connect with one’s audience,” said Jenkins. “It allows businesses to connect with consumers in ways that are more personal, direct and rewarding.” The authentic delivery of a professionally produced, unscripted video is what helps to sell a message,” said Wood. “Almost anyone can use video to further sell their products.”
Generally structured as 30-second to 4-minute presentations, Circumerro’s production crew puts together the entire video in what they describe as a “soup to nuts” process. All videos are shot in high-definition, edited in-house, and are hosted in a manner that allows for easy viewing on any client’s website.
“All of our videos are shot and edited utilizing the industry’s newest and most innovative technologies,” said Jenkins. “Not only do the videos look great, but they have a 95% delivery rate, no longer do you have all the browser and plug-in conflicts.”
Another advantage to using Circumerro Video is the speed at which clients and their customers can see and use the videos. Circumerro’s crew can turn most projects around within a week to two weeks, allowing for time-sensitive projects to be fulfilled in an efficient manner. “Video is the new content asset online and I encourage local businesses to embrace the medium, it will create radical change in how we go about our daily Internet experience in the near future,” said Jenkins. “We have had great success stories with our web videos and the conversion rates are far higher than standard Internet banners,” he added.
Videos can be produced and delivered starting at under $1,000.
—Allison Arthur
