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The Content Circle: Huffington Post Article Features Circumerro Stock Photo

August 18, 2009 By circ Photo/Video

The Huffington Post put out an article on the “Top 8 Bike Trips in the U.S.” a few weeks back. The tech-savy, online publisher has been known for making a splash as a liberal news website. In addition to the frequent stories, posts and features on subjects covering trending politics, media, business, entertainment and more, Huff Post, also known as “The Internet Newspaper,” has naturally been an early adopter of all things social media.

In light of their steady growth, staff editors and contributors produce a lion’s share of the original content on the site now, but they still rely on a host of bloggers and excerpts in a news aggregator model.

“Great. Their win, my loss,” you might be thinking to yourself. Well, yes, but that still leaves some big consolation prizes floating around. The more visitors sites like The Huffington Post attract, the bigger their needs for original content grow. And last time we checked, they aren’t afraid to borrow content and give props accordingly, which brings us back to the biking article.

The piece centers around a slideshow of images and descriptions of the trips the editor selected as the 8 noteworthy destinations in the U.S. for cyclists. Grand Teton National Park was one of the destinations (and it’s currently ranked #2 by the readers’ poll).

So it’s no wonder the editor came across Circumerro Stock’s Flickr photostream of Grand Teton National Park images, and contacted us to use an image for the piece. One killer image, a nice photo credit and over 8.9 million unique visitors a month aren’t bad for table scraps. But don’t forget the conveniently built-in Facebook Connect, Twitter, Digg, etc features that are factory issue with each huff post article. Not a bad ending to our little content anecdote.*

Uploaded images on Flickr recently? Posted stories on your blog? Shared original music on Tumblr? You never know who might stumble across them.

*As posted by our friends at Wikipedia: “According to Nielsen NetRatings, Huffington Post had 8.9 million unique visitors in February, 2009.”

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Circ Media Design

Circ is a design & media agency that connects people with experiences through storytelling. Based in Jackson Hole, Wyoming.


CIRC DESIGN, INC.

802 W Broadway, 2nd Floor
PO Box 4980
Jackson Hole, WY 83001
307-733-8319

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