To make traveling easier and to provide solutions for the active everyday and world traveler, Eagle Creek has re-launched www.eaglecreek.com with a bevy of new online travel tools and educational content.
In addition to providing effective page layout and design, the updated EagleCreek.com enhancements provide consumers with efficient and useful navigation to facilitate product education, selection and ultimately purchase vis-à-vis its retail network. Eagle Creek’s 150-plus styles are now easier to find and more effectively presented, with virtually every color way it offers showcased, multiple product photography perspectives (e.g., open, merchandised, on body, etc.), and feature-rich detailed product specifications.
“We set out to deliver a world class site that conveys the Eagle Creek brand ethos and presents our products,” said Eagle Creek Director of Marketing Adam Ziegelman. “We’re working to leverage the web in every way possible to help the consumer gain a better understanding of the products we make and create an ambience on the site that speaks clearly in the Eagle Creek voice.”
Cutting-edge travel tools such as the site’s new interactive “Outfit Me” tool are designed to enhance traveler understanding. “Outfit Me” enables travelers to easily identify product that fits their specific travel needs through a brief Q & A process. Additionally, its online Global Electricity Navigator tool allows travelers to enter a destination to immediately determine what electrical gadgets are required for world travel, while its Pack-It® Video tutorial helps travelers learn how to maximize space and minimize wrinkles when traveling.
In its Travel Tips section, the EagleCreek.com site offers in-depth advice on traveler concerns such as packing advice, vacation planning, traveling light, etc. Packing suggestions, tips, checklists, and other detailed travel insights also are featured in Travel Tips. With the new site, travelers are encouraged to contribute to the online travel community. At EagleCreek.com, travelers may convey their opinions about the brand, submit travel and product images for posting on the site, and freely review the product for others to view.
By offering real traveler product reviews, Eagle Creek believes its customers will better understand the products it sells, and is confident that traveler reviews will help others make better informed luggage purchase decisions. “The new Eagle Creek online brand experience is intended to help the customer understand and experience that travel will be made easier and that they are tapping in to a true travel community when they visit the Eagle Creek site or purchase Eagle Creek products,” added Ziegelman.
After sales support online remains a top priority for Eagle Creek. With this in mind, warranties, customer service, repair services and FAQ resources, are made easily accessible through highly visible navigation design. Concurrent with the consumer-facing Web site, Eagle Creek also has launched a new secure “Pro Purchase Program” eCommerce function, which is linked to the existing direct merchant or internal commerce engine.
The online solution replaces its paper-based, offline pro purchase program. Eagle Creek’s trade only Pro Shop donates five percent of all industry purchases made through the Eagle Creek Pro-Purchase Program eCommerce Pro Shop to The Conservation Alliance, a non-profit organization that supports grassroots citizen-action groups and their efforts to protect wild and natural areas. Eagle Creek’s consumer and trade-only Web sites were created in partnership with Jackson, Wyoming-based Circumerro Creative Group.
Circumerro Creative Group is a division of Circumerro Incorporated. The Group specializes in concept-driven design solutions for traditional and interactive mediums. Core competencies include branding, interactive and graphic design, content management systems, and integrated marketing solutions.
Eagle Creek Eagle Creek is a maker of adventure travel gear, everyday bags, travel accessories and packing solutions for active, adventurous souls. Founded in 1975, California-based Eagle Creek, Inc., invented the adventure travel gear category, introduced the industry’s first convertible backpack on wheels, and is revolutionizing the way travelers pack with its Pack-It® folders, cubes, sacs and toiletry kit organizing system.
Circumerro Creative Group recently announced the launch of a web site for Dutko Worldwide, an international public policy firm located in Washington, DC. The new site is located at www.dutkoworldwide.com. The Dutko Group, a top-10 public policy firm in Washington DC, has expanded its United States-based operation into a worldwide entity.
Circumerro Creative Group was charged with messaging the new Dutko Worldwide brand via a web site that educates the target audience on the new company structure and compels potential clients to view Dutko Worldwide as the premier player in the international public policy space. “The new web site plays a very important role in our strategy going forward,” said Craig Pattee, President at Dutko Worldwide. “It does a tremendous job of showing who we are and what we do for clients, and accurately illustrates our reach in services and geography. Circumerro’s creative process produced a solution that emphasizes the quality of our work and puts us at the forefront of our industry in terms of web presence.”
The site educates visitors on the Dutko Worldwide company structure, establishes the disciplines it specializes in, and provides detailed case studies. Impactful imagery and an intuitive user experience are combined with a content management tool that allows Dutko staff to keep the site relevant with new case studies, press releases, and staff details. “Our main goal with this site was to put emphasis on what makes Dutko a leader in its industry: its portfolio and its people,” said Noah Waterhouse, Account Executive at Circumerro Creative Group. “The end result is a site that highlights client solutions and key professionals, and makes a very compelling case for Dutko’s abilities.”
ABOUT CIRCUMERRO CREATIVE GROUP
Circumerro Creative Group, a division of Circumerro Inc., is a full service design firm based in Jackson Hole, Wyoming. The Creative Group specializes in high-end print and web design, advertising, e-commerce integration, and content management interfaces.
ABOUT DUTKO WORLDWIDE
Dutko Worldwide provides comprehensive government affairs management and strategic counsel and helps build public-private partnerships with federal, state and international levels of government. Dutko is consistently ranked as one of the “top 10 most powerful lobbying firms” in the country by FORTUNE magazine. For more information go to www.dutkoworldwide.com or call 202-484-4884.
Circumerro Creative Group recently announced the launch of www.primarypolitics.com, a new Web site for The Dutko Group Companies, a public policy management firm based in Washington, D.C. The Primary Politics Web site was created for Craig Pattee and Jack Heath, founders of the successful Primary Politics e-mail newsletter.
The goal of the site is to provide a comprehensive resource for political news in all 50 states, with special emphasis placed on the New Hampshire Primary. “The new site results from our desire to create a resource and a destination for people seeking access to New Hampshire primary news, as well as state and national policy news,” said Craig Pattee, Primary Politics founder and President of The Dutko Group Companies. “Not only did Circumerro provide us with a design that puts us at the top of our field, but they also integrated the new site with a content management system that we had already invested in.”
The Web site is a combination of dynamic and static elements. Content that is entered into the existing newsletter content management system is pulled onto the site applying XSL to XML datasets. The site was built using DHTML and PHP. “Our main objective with this project was to provide the publishers with a contemporary, interactive design that offers easy access to content and an intuitive navigation,” said Noah Waterhouse, Director of Web Development at Circumerro Creative Group. “We were able to integrate the site with their existing content management system, allowing for cohesion between newsletter and Web site. The Dutko Group and its partners are a great match for our skills, and we enjoyed providing them with a site that reflects the high level of quality that their industry demands.”
About Primary Politics
Primary Politics was created by Craig Pattee, a New Hampshire native and President of the Dutko Group Companies, Inc. (DGC), a unique public policy management company representing a wide range of clients at the federal and state level, in both the United States and abroad. With offices in Boston, Washington, D.C., Connecticut, Las Vegas, Denver, and Des Moines, The Dutko Group Companies helps clients navigate the political and policy making process where business and government intersect, while working with public and private sector leaders to develop new and innovative solutions to public challenges. For more information, visit www.dutkogroup.com.
Jack Heath is President and Founder of Biznews24, located in Manchester, NH, and works closely with The Dutko Group Companies. Jack is a former Vice President and News Director of WMUR-TV in Manchester. Prior to that, he was Vice President of WNDS-TV News and ran for NH’s 1st Congressional District in 1996.
About Circumerro Creative Group
A division of Circumerro, Inc., Circumerro Creative Group is a leading design firm based in Jackson, Wyoming. The Group specializes in high-end online and traditional media solutions, back-end inventory and shopping cart integration, content management interfaces, and search engine marketing.