Locale curates an annual gift guide with Jackson Hole items. This year’s focus is on the “Local Maker’s.” They all draw inspiration from being in our great valley, where daily we are in awe of its natural beauty; this beauty is reflected in the patterns, designs and ingenuity of the items they create.
See the Gift Guide:
Circ has been leveraging the value of web video in making short-form videos for our partners. The approach is “light-weight” shooting on the fly with a focus on telling an authentic story that is not over produced. We see on our web sites that our users are trying to validate the brand experiences being sold to them by our partners. They seek it through reading the available press on the business and what the broader travel community is saying on TripAdvisor.
Our videos are meant to target this behavior, giving the view an overview of what they should expect and hopefully move them to connect with the partner to engage in the experience.
Once the videos are launched they are a great content asset to syndicate through our various marketing channels and that of the partners. You can see below how in Facebook alone we achieved thousands (6K+) of views and great engagement over just a few days. The comments enable us to validate these viewers are brand evangelist and prospects, we are not just entertaining the masses.
Circ spent a week in June with our partner, Triangle X. As the only operating dude ranch in a national park, you can see what a dramatic backdrop they have with our beloved Teton range.
In the absence of brand brief or any documentation other than 90 years of success, we spent the week quizzing and talking with the guests help to clarify the brand’s value proposition which guided our account work and shot list. That enabled us to shoot the image above which sells both that it is a real western riding ranch and that it has a location to die for. Come on, who would not want to be in scene above?
Circ has developed additional brand marketing collateral for the partner through the years with their web site and print brochure. We even landed them on Travel & Leisure’s Instagram feed which lead to immediate bookings and web site traffic that almost took down their server.
“The team at Jackson Hole Traveler goes the extra yard as a partner in helping to extend the value of our advertising dollars. It’s hard to put a price on success like this with Travel + Leisure.”
– Lucas Turner, Triangle X Ranch
The last few months at Circ have been a flurry of excitement and creativity as we prepared to bring the newly revamped Jackson Hole Traveler to market. Now, it’s out, and we’re gearing up for a big push in advertiser storytelling, comprehensive editorial, and the simultaneous launch of our brand spankin’ new web platform in the months to come.
What’s new in Traveler this year? Here’s what you need to know, directly from our publisher:
The new Traveler is poised to reach more people than ever before in two ways: our combined print and online platform featuring Premium Digital Profiles for businesses, and the largest circulation of any print guide in the valley.
Our passion lies in connecting visitors to Jackson Hole’s most unforgettable experiences: we want them to find the perfect place to set up their camera tripods, or book the ideal raft-and-fish adventure. That’s where our research comes in. After speaking with local guest services professionals, we realized we needed to offer tools to travelers at all stages of the decision-making process.
For example: visitors can search for lodging from a mobile device on jacksonholetraveler.com. Read curated itineraries or interact with our interpretive fold-out map of Grand Teton National Park. Pick up on locally acclaimed cuisine and head right to the web to make a reservation. However travelers make decisions, Jackson Hole Traveler is there to help.
Here at Traveler, we have always been committed to storytelling. Now, through engaging advertorials, we are poised to tell the story of valley businesses in a way that will reach millions of readers. We couldn’t be more excited.
Interested in joining the pages of Jackson Hole Traveler? Contact us today at email@example.com or (307) 733-8319.
The Jackson Hole Showcase of Homes is a two-day, self-guided fundraising tour to experience the craftsmanship and meet the artists behind some of Jackson’s most spectacular homes.
More than the ordinary walk-through, the Jackson Hole Showcase of Homes has a superb catch: face-to-face conversations with the finest professionals in architecture, construction, interior design, landscaping and electronic systems. They will reveal the art—and perhaps the magic—behind their achievements in some of the most exciting living spaces in the West.
Friday Sept 13, 10am – 4pm
Saturday Sept 14, 12pm – 6pm
Meet the Artists
Altamira Fine Art
Brian Goff Interior Design
Ellis Nunn & Associates, Inc.
Jacque Jenkins-Stireman Design
Jackson Hole AV
Mill Iron Timberworks
Stephen Dynia Architects
The Bradley Company
Two Ocean Builders
Willow Creek Design
Willow Creek Woodworks
The Wyoming Business Report recently published a story on Circumerro’s launch of the EpicQuest website. Known for aggressive and comprehensive business reporting, the WBR covers news through a range of mediums, including a traditional printed monthly business journal, web-based news and an daily e-newsletter.
Circumerro worked closely with EpicQuest to develop a web experience that accurately shares the story of the firm’s pioneering efforts in the world of adventure travel.
Check out the full text of the report here.
Circ client, STM Bags, has been recognized by iLounge as “2012 Accessory Maker of the Year,” the site’s annual Readers’ Choice award.
If you’re a hoarder of Apple iDevices, you may have heard of iLounge, one of the most comprehensive publishers of reports and information about Apple’s mobile products and the myriad of related accessories. At over 20 million page hits each month, iLounge has become a go-to source with it’s editorial reviews, forums, and resources for informed iConsumers.
Since our initial design and launch of stmbags.com in the spring of 2010, Circ has been a part of the creative and technical force behind STM’s website, helping the company reach retailers and customers online. At Circ, we feel an enormous sense of pride when a client brand is appreciated for quality, creativity, and excellence in their market. Congratulations to our colleagues at STM, notably Adam Ziegelman and team.
An excerpt from the press release:
SAN DIEGO, /PRNewswire/ —
Leading Australian bag and case manufacturer STM has won the prestigious iLounge Apple Accessory Maker of the Year Award. iLounge’s annual Readers’ Choice Awards recognizes third party developers for their excellent work throughout the year.
“We are thrilled to be recognized by iLounge and their readers,” said Adina Jacobs, STM’s co-founder. “It is always nice to be acknowledged as a leader in your field and coming from iLounge makes it more special.”
“After thousands of votes—and very passionate, neck-and-neck tallies up to the very last minute—STM prevailed as iLounge’s Readers’ Choice for Accessory Developer of the Year,” explained Jeremy Horwitz, iLounge’s Editor-in-Chief. “Our editors have loved STM’s bags for years, and have been thrilled to see its recent and impressive expansions into iPad and iPhone case development. We can’t wait to see what’s next.”
Hundreds of new Apple products are tested every year by iLounge. For the Readers’ Choice Awards, iLounge nominated a select group of organizations deemed by their editors as leaders in their respective fields. Winners were determined solely by thousands of iLounge readers who cast their votes throughout the month of October. STM joins other 2012 winners such as Google, Apple, JBL and Disney.
Learn more about STM Bags at www.stmbags.com.
We all enjoy the little details in life that make our experiences simpler and more memorable. The same is true for web and mobile applications. But these little details are anything but little in their role in the user experience as a whole. They make our interaction with the device easier and faster, and sometimes even bring a smile to our faces.
Think about it. When you visit a new website or download a new app, what are the things that make you bookmark the website or keep you from deleting the app? Does the design and functionality enhance your overall experience? Does the application subtly guide you to your desired outcome, helping you along the way without getting in the way? The details might be so subtle that you don’t notice them at first, and maybe you’ve seen them so many times in different applications that they’ve become second nature and even expected.
The first and foremost priority in building a web or mobile application is always to satisfy the needs of the user and the business. Nevertheless, it’s the execution of the basic needs and little details that make all the difference, that make a good application great. Paired with a solid core application—one with good design and functionality, well-written content, and interesting or helpful subject matter—clever details can take the application, and more importantly the user’s experience, to the next level and beyond.
An application that demonstrates an understanding of our needs and desires can be very powerful on an emotional level, alongside the aesthetic and functional levels. For example, have you ever noticed that the street view icon in Google Maps has a surfboard in Hawaii? Or that Google Maps also advises against going to Mordor? These details don’t interrupt the application’s function or get in your way, but they add a touch of personality that makes the application feel less static and more inviting.
Say you’re comparing two new apps with the same basic function. They both look good aesthetically and the writing is clear and meaningful. But one app uses date and time pickers, auto-populates your user information and location, and smoothly handles device orientation changes. The other requires you to type in the date, time and location repeatedly, painstakingly input all your user information, and is forever stuck in landscape orientation. Both apps allow you to achieve the same goal, but the first app makes it much easier and faster. Which would you keep?
Here at Circ, we’re all about paying attention to the little details, about going the extra mile to create the best applications and experiences possible for businesses and their customers alike. And at the end of the day, that’s what counts.
Not long ago, Dust Cutter consulted Circ about extending their startup beverage brand into sales collateral and social media. Dust Cutter is a family recipe of Lemonade and Lemon Tea from the Warm Springs Ranch in Jackson Hole, Wyoming. As you could only expect, the brand has a true-to-life cowboy backstory that’s as iconic as it is authentic.
As the story goes, in the Old West, after a long day on the dusty trail, fresh squeezed lemonade was just the thing to cut your thirst. If you’re not already picturing Clint Eastwood or Sam Elliot, I’d love to hear what did come to mind. For us, the ubiquitous yet mysterious persona of the cowboy lends itself perfectly for a close up photo of a thick dusty moustache.
Looking around, one can find all kinds of moustache propaganda for creative inspiration.
Surely, you can recall one of the most memorable and longest running campaigns featuring the moustache, the celebrity “Milk Mustache” concept by MilkPEP. Adopting Goodby, Silverstein & Partners 1993 “Got Milk?” slogan, MilkPEP began their celebrity campaign in 1995 with Naomi Campbell. Fast forward to 2012—hundreds of celebrity milk moustaches later—and we see our summer Olympians sporting the same distinctive white lip we’ve all come to associate with “Got Milk?”
If for some reason, over the last decade, you haven’t heard of “Movember,” now is as good a time as any to become one of over a million Moustache growers in support of changing the face of men’s health each year (ladies too!). According to the official rules, Mo Bros begin the month of November clean shaven—then groom and shape their show of support throughout the month. Together with the Prostate Cancer Foundation and Livestrong, Movember has raised over $175M to date.
Also, we can’t fail to acknowledge our friends at Wieden+Kennedy for bringing us actor Isaiah Mustafa, in a hilarious series of spots for Old Spice. Clearly, a thick moustache… on a well groomed man… on a boat… is a recipe for brilliance.
From milk to Movember, from deodorant to beer, moustaches are everywhere.
We introduced the Dust Cutter cowboy on Facebook in April, 2012, proud to contribute the old west cookie duster story to the annals of moustache-driven advertising. As we continue to help grow the brand, we’ll keep our eyes out for new takes on this irresistible feature of male grooming in the public sphere. Like this new spot we saw just last week during the NBA playoffs (also from Wieden+Kennedy… is there a trend here?) for Heineken Light, representing the handlebar:
With so many moustache ads currently in play, we couldn’t possibly mention them all here. So, feel free to comment and contribute your favorites in this space.
Circ worked with HealthCommunities.com to redesign and rebuild their web content structure and interface, and prepare it for Content Management integration. The success of the design has enabled the HealthCommunities brand to leverage the editorial assets of its parent company, Remedy Health Media, create a renewed focus, convert user registration, and foster ongoing engagement.
As part of Remedy Health Media‘s trusted family of award winning products, HealthCommunities.com is an online health and wellness resource that covers over 650 diseases and conditions and offers a range of articles, tools, and apps on health topics for women, men, kids, and even pets. HealthCommunities.com adds value to the lives of its audience on a daily basis by serving as an interactive hub for all things “Health,” and develops meaningful conversations within its user-base.
But even with a strong parent brand and comprehensive offering, the HealthCommunites.com brand is challenged to differentiate itself in a crowded environment entrenched with major players like WebMD.com and EverydayHealth.com.
To improve the user experience and brand differentiation, Circ provided HealthCommunities.com with:
– New, clear, information architecture
– A clean, fresh, open experience with a friendly and intuitive user interface
– Functionality that is suited for both desktop and mobile environments
– Improved, consistent navigation accessing health topic landing pages and dynamic article pages
– Interactive tools for social sharing and audience participation via polls and quizzes
– Seamless integration of content and products from partners Johns Hopkins and UC Berkeley
– Integration of the Remedy Health Media suite of tools and apps
At Circ, we understand that all great brands live in conversations, and we design new and creative ways to engage consumer audiences. To that end, the HealthCommunities.com design was a strategic effort in the evolution of their brand. Partnering with HealthCommunities.com has not only sparked meaningful conversations within its user-base, allowing more positive relationships to form between the brand and its consumers, but has also lead to positive business results for our client and ourselves.
“We had a really solid partner in Circ for this project,” says Patrick Assey, EVP of Digital at Remedy Health Media. “They understood our challenges and goals and worked with us diligently to overhaul our site experience. The outcome is a site that’s much more intuitive—one that has end-users and advertisers alike singing our praises!”