Circ has been leveraging the value of web video in making short-form videos for our partners. The approach is “light-weight” shooting on the fly with a focus on telling an authentic story that is not over produced. We see on our web sites that our users are trying to validate the brand experiences being sold to them by our partners. They seek it through reading the available press on the business and what the broader travel community is saying on TripAdvisor.
Our videos are meant to target this behavior, giving the view an overview of what they should expect and hopefully move them to connect with the partner to engage in the experience.
Once the videos are launched they are a great content asset to syndicate through our various marketing channels and that of the partners. You can see below how in Facebook alone we achieved thousands (6K+) of views and great engagement over just a few days. The comments enable us to validate these viewers are brand evangelist and prospects, we are not just entertaining the masses.
Circ spent a week in June with our partner, Triangle X. As the only operating dude ranch in a national park, you can see what a dramatic backdrop they have with our beloved Teton range.
In the absence of brand brief or any documentation other than 90 years of success, we spent the week quizzing and talking with the guests help to clarify the brand’s value proposition which guided our account work and shot list. That enabled us to shoot the image above which sells both that it is a real western riding ranch and that it has a location to die for. Come on, who would not want to be in scene above?
Circ has developed additional brand marketing collateral for the partner through the years with their web site and print brochure. We even landed them on Travel & Leisure’s Instagram feed which lead to immediate bookings and web site traffic that almost took down their server.
“The team at Jackson Hole Traveler goes the extra yard as a partner in helping to extend the value of our advertising dollars. It’s hard to put a price on success like this with Travel + Leisure.”
– Lucas Turner, Triangle X Ranch
Circ’s Jackson Hole Traveler brand launched free wifi for our town square visitors in late May. Targeting the millions that stroll the wooden boardwalks to shop and eat, we reward them with local business specials, helping our partners channel visitors into their businesses.
To-date the program has been very successful with hundred’s of daily users taking advantage of the free wifi and redeeming the offerings.
We are launching for our client, the Town of Tarboro, NC, a new web site this month featuring four new videos. Overview of Tarboro, Living in Tarboro, History of Tarboro and Doing Business in Tarboro. The videos are meant to take the more traditional static approach to Web publishing into one that is authentic, with Tarboro locals telling their story about their town.
High Mountain Heli-Skiing founder Jon Shick and Circumerro Video combined forces to produce a short web video for the High Mountain Heli-Skiing site. The video represents the need for recreation companies to “show” rather than “tell” on their websites. The video is full of energy and great skiing shots, and it’s aim is to engage the viewer and create demand.