Circ spent a week in June with our partner, Triangle X. As the only operating dude ranch in a national park, you can see what a dramatic backdrop they have with our beloved Teton range.
In the absence of brand brief or any documentation other than 90 years of success, we spent the week quizzing and talking with the guests help to clarify the brand’s value proposition which guided our account work and shot list. That enabled us to shoot the image above which sells both that it is a real western riding ranch and that it has a location to die for. Come on, who would not want to be in scene above?
Circ has developed additional brand marketing collateral for the partner through the years with their web site and print brochure. We even landed them on Travel & Leisure’s Instagram feed which lead to immediate bookings and web site traffic that almost took down their server.
“The team at Jackson Hole Traveler goes the extra yard as a partner in helping to extend the value of our advertising dollars. It’s hard to put a price on success like this with Travel + Leisure.”
– Lucas Turner, Triangle X Ranch
We recently caught word that a series of web videos we produced for the 4UR Ranch has been turning heads. Tucked away in Creede, CO, the 4UR Ranch is one of those pristine gems that requires a “seeing is believing” approach.
Circumerro Video was up to the task, however, and developed a collection of short films designed to give prospective guests an inside look at the ranch and its pristine services.
A recent ranch guest wrote to staff at 4UR, mentioning: “By the way, your videos really helped me choose your ranch for our family’s vacation! They are great and have such a personal feeling.”
With videos tracing program highlights that include fly fishing, kids activities, dining and horsemanship, Circumerro’s team dove head first into the 4UR experience to find out just what makes the ranch so unique. It didn’t take long to learn how the ranch’s family amenities, it’s surrounding lands and legendary Goose Creek all add up to one memorable trip.
Once the videos were finished, they were incorporated into 4UR’s website to give visitors a dynamic visual and personalized tour of the ranch.
4UR Ranch Owner Pete Leavell closed a letter with this sentiment: “Thank you Alden Wood and Circumero Video for the incredible job you did for us! Your professionalism and expertise made working with you a joy and Alden’s unique association with Dude Ranches brought a very personal perspective to the project. You were really able to tell our story and the response from our guests has been tremendous.”