As a New Yorker and someone who was in the Lincoln Tunnel when the first plane hit, a volunteer on Ground Zero two days after 9/11, I was sent this on a daily email and though it should be shared. The anniversary is coming up in less than a month and I will never forget what I saw. It changed my life and is part of the reason I ended up out here in Jackson. Launched today was the new logo and website for the 9/11 memorial. I found this online at mediabistro.com.
“The new name, logo and identity for the National September 11 Memorial & Museum have just been unveiled, along with plans for a traveling exhibition where the public will be invited to sign steel beams to be used in the construction of the new Memorial & Museum. The new website also launched today.
“We are building a national symbol that, like the Statue of Liberty, tells us something about who we are as Americans. The re-naming of this project to the National September 11 Memorial at the World Trade Center reflects this national scope,” Memorial & Museum President and CEO Joe Daniels said. “Every day, we continue to build momentum for this campaign, helping to ensure that the events of September 11th are told to future generations. We look forward to bringing this exhibition to cities around the country.”
As had been mentioned in a previous blog, branding is everywhere, it shapes us. Here is the new logo that shapes a world tragedy memorial. Its hard to believe it has an official look. But we need consistency, something that won’t piss people off and the squares represent the two towers disappearing. Its polite, it makes sense and is tasteful.
Take a look at the new site as well www.buildthememorial.org.
Its full of info, photos and an understanding.
—Julie