Being a new contributor to the blogosphere, I’ve been paying more attention to this realm lately. Here are a few blogs I find myself returning to regularly. Feel free to share your favorites.
It’s great when someone from little ol’ Jackson Hole can do something to make an impression on the outside world, and Keith Peters is doing just that with his Carbon Neutral Journal. Keith posts his entries religiously every morning, so there’s always interesting stuff to read after you fire up the computer in the morning. As the story goes, Peters (an ex-Nike communications guru often credited for, among other things, creating nike.com, before it was hip to do such things) woke up in the middle of the night not too long ago worrying about his family’s carbon footprint and decided to do some things about it. His blog is just one of those things.
Not nearly as socially conscious, but arguably more entertaining is David Gonzales’ thesnaz.com. Keeping me coming back this season has been the mini v-log serial “Teewinot to Corbet’s,” where DG documents his (still?) girlfriend’s progression as a new skier from the Teewinot lift to dropping in to Corbet’s in one season. The last episode ended on a bit of a downer note, but I seem to have noticed a few more blog entries as of late (could be due to Lauren’s [I’m guessing here] increased couch-time due to an ACL injury relapse). I’ve particularly enjoyed the “Without a Hitch” video, featuring two hapless skiers being repeatedly denied a ride up the pass by lone driver after lone driver passing them by in their SUVs. Now there’s some carbonneutral.com blog fodder.
Patagonia has finally entered the fray with their new blog, thecleanestline.com. Entries are so far brief, but typically interesting and short and sweet, just like a blog entry should be. I particularly like the video of Ron Kauk talking about Fern Spring in Yosemite; it’s a fine example of the type of Web video we here at Circumerro are striving to create.
Since I’ve covered Nike and Patagonia, here’s a blog that I’d hope ours could emulate in some way: the thought kitchen is the blog by the employees of the new clothing company (comprised mostly of ex-Nike and ex-Patagonia employees), called Nau, and it’s “dedicated to stirring the pot.” There’s a nice combination of thought-provoking and entertaining here.
ThreeMinds is Organic’s blog on what’s happening in the world of digital marketing (and sometimes beyond). According to their Web site, Organic is a “digital marketing agency that designs and builds exceptional interactive experiences for leading companies to drive brand awareness and more profitable customer relationships.” I couldn’t have said it better myself. Keeping an eye on such things, I couldn’t help notice their post on USA Today’s recent switch to a more Web 2.0 approach to delivering the news—definitely a news sight to keep an eye or two on.
More to come…
—Chris