The Wyoming Business Report recently published a story on Circumerro’s launch of the EpicQuest website. Known for aggressive and comprehensive business reporting, the WBR covers news through a range of mediums, including a traditional printed monthly business journal, web-based news and an daily e-newsletter.
Circumerro worked closely with EpicQuest to develop a web experience that accurately shares the story of the firm’s pioneering efforts in the world of adventure travel.
Check out the full text of the report here.
Not long ago, Dust Cutter consulted Circ about extending their startup beverage brand into sales collateral and social media. Dust Cutter is a family recipe of Lemonade and Lemon Tea from the Warm Springs Ranch in Jackson Hole, Wyoming. As you could only expect, the brand has a true-to-life cowboy backstory that’s as iconic as it is authentic.
As the story goes, in the Old West, after a long day on the dusty trail, fresh squeezed lemonade was just the thing to cut your thirst. If you’re not already picturing Clint Eastwood or Sam Elliot, I’d love to hear what did come to mind. For us, the ubiquitous yet mysterious persona of the cowboy lends itself perfectly for a close up photo of a thick dusty moustache.
Looking around, one can find all kinds of moustache propaganda for creative inspiration.
Surely, you can recall one of the most memorable and longest running campaigns featuring the moustache, the celebrity “Milk Mustache” concept by MilkPEP. Adopting Goodby, Silverstein & Partners 1993 “Got Milk?” slogan, MilkPEP began their celebrity campaign in 1995 with Naomi Campbell. Fast forward to 2012—hundreds of celebrity milk moustaches later—and we see our summer Olympians sporting the same distinctive white lip we’ve all come to associate with “Got Milk?”
If for some reason, over the last decade, you haven’t heard of “Movember,” now is as good a time as any to become one of over a million Moustache growers in support of changing the face of men’s health each year (ladies too!). According to the official rules, Mo Bros begin the month of November clean shaven—then groom and shape their show of support throughout the month. Together with the Prostate Cancer Foundation and Livestrong, Movember has raised over $175M to date.
Also, we can’t fail to acknowledge our friends at Wieden+Kennedy for bringing us actor Isaiah Mustafa, in a hilarious series of spots for Old Spice. Clearly, a thick moustache… on a well groomed man… on a boat… is a recipe for brilliance.
From milk to Movember, from deodorant to beer, moustaches are everywhere.
We introduced the Dust Cutter cowboy on Facebook in April, 2012, proud to contribute the old west cookie duster story to the annals of moustache-driven advertising. As we continue to help grow the brand, we’ll keep our eyes out for new takes on this irresistible feature of male grooming in the public sphere. Like this new spot we saw just last week during the NBA playoffs (also from Wieden+Kennedy… is there a trend here?) for Heineken Light, representing the handlebar:
With so many moustache ads currently in play, we couldn’t possibly mention them all here. So, feel free to comment and contribute your favorites in this space.
Frank Fanning and Dr. Alan Wohlman can be thought of as the “Ben and Jerry” of moisturizers and in recent months Circ has helped them bring their innovative product, TriLipiderm, to the market.
After a complete branding of their product from naming to packaging, Circ developed a series of print advertisements and local product placements that will introduce TriLipiderm. Circ also designed and produced an e-commerce website, video, and social media campaign that have already been launched in perfect time to support the product and attract interested customers and orders.
TriLipiderm is a great example of how Circ delivers design in a complete range of applications, from branding, to e-commerce, to marketing and advertising.
Circumerro is proud to be a 2011 Business Partnership sponsor of the Art Association of Jackson Hole. One of our company values is “giving back,” and we believe in the value the Art Association of Jackson Hole creates in our community.
Located in the Jackson Hole Center for the Arts building in downtown Jackson, WY, the Art Association of Jackson Hole receives over 10,000 annual visitors and has over 30,000 annual participants in its various programs. Since 1963, the Art Association’s mission has been to encourage a vital, creative community by providing art classes for all ages and skill levels, art exhibits, school and outreach programs, and special arts events for the larger Jackson Hole art community.
Circumerro Media has signed on UNI/CARE Systems, Inc. as a client. Based in Sarasota, Florida, UNI/CARE provides electronic health records and technology solutions to the Health and Human Services industry. Circumerro is charged with concepting and implementing a new brand and marketing campaign for the 30-year-old company.
“UNI/CARE’s selection of Circumerro is very exciting. We think a lot of their team and their product, and appreciate the opportunity to contribute to their brand strategy,” said Latham Jenkins, president of Circumerro.
About UNI/CARE Systems, Inc.
UNI/CARE Systems, Inc., provides electronic health records to the human services and behavioral health industry under the Pro-FilerTM brand name. UNI/CARE’s Pro-Filer EHR is a certified solution engaging consumers, providers and organizations in a CONNECTED health environment.
Our client, Bentwood Inn, was featured this morning on the Today Show. Circumerro Video has worked with the Bentwood Inn for the last three years with their web video needs and we were excited when they got a call from the producer saying they were being featured in today’s show on “affordable girlfriend getaways.” Circumerro provided the supporting video used in the show from our past location shoots at the Bentwood.
We signed Steiner Sports as a client! Based in New Rochelle, New York, Steiner Sports is a leader in autographed sports memorabilia and sports collectibles. Circumerro is charged with concepting and designing a new website.
“Steiner Sports is the top dog in sports memorabilia & collectibles. They recognized our work in eCommerce and creating sites that convince and convert,” said Latham Jenkins, president of Circumerro Media.
The new site, once completed with Circumerro’s eCommerce partner, Acadaca, will be launched in the fall of 2010.
About Steiner Sports
Steiner Sports Memorabilia entered the sports business world in 1987 and has established itself as the leader in autographed sports memorabilia and sports collectibles. Their full line authentic autographed collectibles are the best source for all your gift needs. They have the perfect sports gifts for birthdays or unique gift for men (groomsman gifts or anniversary gifts). The current best-selling autographed memorabilia are items from: Yankees, Red Sox, Cowboys, Giants, Rangers, Mets, Celtics, Alabama Football Memorabilia, Notre Dame Football, Derek Jeter, Alex Rodriguez, Eli Manning, Mark Buehrle, Brett Favre, Mark Teixeira and Mariano Rivera. Featured this month are special collectibles featuring World Series memorabilia from the New York Yankees and Philadelphia Phillies.
I just wanted to let you know that the videos you created for us have been a more successful addition to our web marketing than we could have imagined. In addition, I thought I would share a couple of stories with you.
Last year at one of our cookouts we were talking with a guest who has been returning consistently for the last few years. He was so excited to be at the ranch again and he told us that in the two weeks prior to his arrival, he visited our web site daily to play the videos so he could see and hear the ranch.
The following month we had a single mom from New York bring her teenage son to the 4UR for a special vacation. She shared with us that this type of travel was a bit frightening and not a normal occurrence for her. However, after viewing our videos she wasn’t afraid to come all this way as she felt she already knew the people she would be visiting.
We could never have predicted this type of positive interaction and it’s impact on our guest’s experience. Many thanks again to you and Circumerro, and good luck to you in “rounding up” more guest ranches for your business.
Circumerro Media, a web design, publishing and branding agency, announces the launch of a new website for Carney Logan Burke Architects at www.clbarchitects.com. Boasting a contemporary design, search-friendly architecture and a compelling portfolio of projects, the site reinforces Carney Logan Burke Architects’s commitment to blending innovative design with natural beauty.
When you live in Jackson Hole the first thought is fishing, but Circumerro is continually looking for ways to innovate on how apparel is sold online. Our goal is to recreate the bricks and mortar experience online, allowing the attributes of each garment to be known by the potential consumer.
In traditional shopping venues you can pick the garment, feel the material, observe the tailoring and quickly size up do you like it. If the store has a talented sales person on the floor they can further the experience and appreciation for the garment with their suggestive selling.
So how do you bring this online with a blend of value oriented, humorous and benefit focused narrative? Well that is what we are casting for today and will show with the launch of the spring/summer line of Field and Stream brand clothing.