Circ has been leveraging the value of web video in making short-form videos for our partners. The approach is “light-weight” shooting on the fly with a focus on telling an authentic story that is not over produced. We see on our web sites that our users are trying to validate the brand experiences being sold to them by our partners. They seek it through reading the available press on the business and what the broader travel community is saying on TripAdvisor.
Our videos are meant to target this behavior, giving the view an overview of what they should expect and hopefully move them to connect with the partner to engage in the experience.
Once the videos are launched they are a great content asset to syndicate through our various marketing channels and that of the partners. You can see below how in Facebook alone we achieved thousands (6K+) of views and great engagement over just a few days. The comments enable us to validate these viewers are brand evangelist and prospects, we are not just entertaining the masses.
Circ’s Jackson Hole Traveler brand launched free wifi for our town square visitors in late May. Targeting the millions that stroll the wooden boardwalks to shop and eat, we reward them with local business specials, helping our partners channel visitors into their businesses.
To-date the program has been very successful with hundred’s of daily users taking advantage of the free wifi and redeeming the offerings.
The last few months at Circ have been a flurry of excitement and creativity as we prepared to bring the newly revamped Jackson Hole Traveler to market. Now, it’s out, and we’re gearing up for a big push in advertiser storytelling, comprehensive editorial, and the simultaneous launch of our brand spankin’ new web platform in the months to come.
What’s new in Traveler this year? Here’s what you need to know, directly from our publisher:
The new Traveler is poised to reach more people than ever before in two ways: our combined print and online platform featuring Premium Digital Profiles for businesses, and the largest circulation of any print guide in the valley.
Our passion lies in connecting visitors to Jackson Hole’s most unforgettable experiences: we want them to find the perfect place to set up their camera tripods, or book the ideal raft-and-fish adventure. That’s where our research comes in. After speaking with local guest services professionals, we realized we needed to offer tools to travelers at all stages of the decision-making process.
For example: visitors can search for lodging from a mobile device on jacksonholetraveler.com. Read curated itineraries or interact with our interpretive fold-out map of Grand Teton National Park. Pick up on locally acclaimed cuisine and head right to the web to make a reservation. However travelers make decisions, Jackson Hole Traveler is there to help.
Here at Traveler, we have always been committed to storytelling. Now, through engaging advertorials, we are poised to tell the story of valley businesses in a way that will reach millions of readers. We couldn’t be more excited.
Interested in joining the pages of Jackson Hole Traveler? Contact us today at firstname.lastname@example.org or (307) 733-8319.
The 2008-09 Jackson Hole Rendezvous is now fully distributed around Jackson Hole lodging establishments. In its twelfth year as a Circumerro Media publication, Rendezvous has been a core visitor service in-room guide to Jackson Hole. It provides area visitors with insightful information on how to make the most of their Jackson hole vacation.
About the Traveler’s in-room guest directory to Jackson Hole
Rendezvous is a traveler’s in-room guest directory to Jackson Hole, reaching over 800,000 visitors in over 66 hotels and 4,000 rooms in the greater Jackson Hole area annually. This premier hardbound keepsake impressions guests as they make decisions about where to dine, shop and recreate in Jackson Hole.
Hitting the streets now is the 2008 Pocket Guide to Jackson Hole from Circumerro Media. Featuring new maps for both the Jackson Hole valley and Town of Jackson, increased advertising participation as a result of our great success with our first edition, and an expanded distribution of 100,000 for 2008-09.
About the Pocket Guide to Jackson Hole
The Pocket Guide to Jackson Hole is for the on-the-go Jackson Hole traveler and provides the information you need in your pocket to shop, dine and play. The Pocket Guide to Jackson Hole includes a pull-out Town of Jackson map as well as an updated overview map of Jackson Hole and Teton Valley, Idaho.
Circumerro announced today the launch of a new product and corresponding company division: Circumerro Video creates custom, authentic video for view on the Web. Web video has fast become a powerful communications and marketing tool, allowing businesses to quickly create and brand a trackable message to which viewers can directly respond.
Circumerro Video is currently producing videos highlighting communities, businesses and products for its clients; specifically, business profiles and real estate video tours are proving popular tools for clients on the Locale and JacksonHoleTraveler Web sites.
Web video is an approachable medium for advertisers and customers alike and works well for a variety of messages including fundraising, advertising, public relations, product launches, movie trailers and much more.
According to Circumerro President Latham Jenkins, “Web video is a compelling medium that tends to be spontaneous. It delivers an authentic style that makes an emotional connection with the viewer, resulting in higher conversion rates and customer retention for advertisers.” Circumerro Video provides all professional services associated with video, from production to hosting. All video is shot in High Definition HDV and presented in the new standard 16:9 (widescreen) format. No additional media players or downloads are needed for viewing Web video from within e-mails or on Web sites.
Circumerro’s proprietary Web marketplaces drive a high volume of viewers to its videos, in addition to posting on YouTube, Google, MSN, AOL, Yahoo and other sites. The Savannah Morning News (Savannah, Ga.) recently featured an article on the community profile video of the Ardsley Park neighborhood in mid-town Savannah created by Circumerro Video.
Locale.com and Circumerro Video are playing a lead role in bringing new technologies to advertisers and their customers. According to Jenkins, “One of Locale’s clients, Lowcountry Real Estate in Beaufort, South Carolina, received almost 30 views of their video per day in February. This is an incredible impact on prospective real estate clients any time of the day or night.” Jenkins added, “It’s a 24/7, 365-days-a-year marketing tool,” Michael Pruett of Sotheby’s Real Estate in Jackson Hole, Wyoming, attests to the effectiveness of Web video: “I am a firm believer that a video showing will set me apart from other realtors. It allows buyers to get to know me on a personal level—it makes an emotional connection and adds tremendous value to my listings.
Circumerro’s video production team walked me through the process from start to finish and put together a professional video that I am proud to be a part of. Circumerro Video’s packages start at $995 for 30-second spots and range up to $3495 for premium packages featuring 3- to 4-minute spots. Standard projects are shot, edited and posted within two weeks. Custom packages are available.
Coastal, mountain or desert, Locale features properties and valuable information about community, culture, and economies in exceptional places to live. Locale is “The online Marketplace for Lifestyle Real Estate.” For more information visit www.Locale.com.
Based in Jackson Hole, Wyoming, Circumerro is comprised of Creative, Publishing, Video and Stock Photography divisions. Circumerro’s team of creative, passionate and strategic thinkers approaches each project with one goal: provide best-in-class communications tools and services to push your business to higher levels of success. Circumerro publishes Locale.com, JacksonHoleTraveler.com, Rendezvous and Homestead. Circumerro: “Taking You in New Directions.”