Locale’s first Insider Report examines the real estate market in Teton Valley, Idaho, which has seen incredible growth in the past several years due to skyrocketing real estate prices in nearby Jackson Hole, Wyoming. The Teton Valley Insider Report includes:
—Holistic overview of the real estate market
—Detailed look at the market inventory
—Detailed information on Teton Valley’s major planned community developments.
With an in-depth look at specific communities within the Locale network, Insider Reports give prospective buyers the up-to-date information they need to help make an informed real estate purchase decision. Insider Reports are valuable tools for realtors and are available exclusively through Locale. Download your copy of the Teton Valley, Idaho, Insider Report today.
Locale is the network of Lifestyle Real Estate in Exceptional Places to Live. We provide you with powerful search tools to find the right real estate in an exceptional place, the kind of place you have always wanted to live. Then we give you perspective on what it’s like to be a local. For realtors, Locale delivers the most targeted, qualified audience of online real estate buyers through our top-ranking Web sites with local focus and national scope. Locale is published by Circumerro in Jackson Hole, Wyoming. Circumerro’s divisions include Creative, Publishing, Stock and Video. Together they provide best-in-class communications tools and services.
If you haven’t seen it already, check this week’s issue of the Jackson Hole News&Guide’s Working Women! special supplement. Not that I necessarily condone these types of blatant attempts to garner more advertising dollars from a limited pool of businesses, but Circumerro has a particularly fun ad in it. (If you didn’t notice, it’s right at the top of the post.)
Now, I certainly don’t mean to belittle the opportunity to acknowledge the hard work of our female co-workers—specifically in our company, and generally throughout the valley and beyond—but the way I see it there are at least two ways to look at this.
First, is it enough to simply acknowledge them in some kind of “special supplement” in the newspaper? From what I’ve heard and seen, women still aren’t compensated at the same level as men for the same jobs. (As one co-worker put it, “Screw the special section and just pay me fairly for what I do.”) If we can’t all be honest about it, at least I will: most of the women I work with work harder than I do. And I’m just talking about 8 to 5; forget about what happens once they get home. I know first-hand that my wife does; as I write this she’s in the other room working into the evening to get orders out to her customers (it’s 8:45 pm).
Second (and here’s my opportunity to get sexist), when was the last time the N&G (or any newspaper for that matter) published a Working Men! “special supplement”? If we’re going to be equal opportunity about this, let’s have a Working Men! supplement, and a Working Latino! supplement, and a Working African American! supplement (it would be pretty light here in Jackson Hole), and hell, what about a Working Beast of Burden! special supplement? Let’s give props to all those horses, cows, sled dogs and llamas out there!
OK, like I said at the beginning, I don’t mean to belittle the very hard work that women do. But let’s keep things in perspective here. It’s definitely not a balanced world and we each have an opportunity to help bring it more into balance ever day, with each interaction we have in the workplace.
And by the way, thank you to all the women of Circumerro…and beyond.
Circumerro launched a new division, Circumerro Video, targeted to help Jackson Hole businesses create short-form video profiles for their websites. Since the division’s recent launch, over thirty films have been made featuring local businesses and organizations. “Video is the greatest content tool to hit the Web yet,” said Latham Jenkins, president of Circumerro. “It allows consumers to experience your product or service vs. just being told why to buy it.”
Circumerro Video creates Web videos for local businesses and organizations, from travel resources and hospitality providers to product launches and fundraising efforts. “Nearly any business or organization out there can expect competitive advantages with Web video,” said Jenkins. “The conversion rates we’re seeing with online users are amazing and our destination community is perfect for the adoption of video to help communicate with out-of-area consumers.”
“People tend to respond to video on a more personal level than any other medium,” added Circumerro Video Producer Alden Wood, who previously worked at MTV in Los Angeles for over five years before moving to Jackson Hole in 2004. “People get to see the business, the owners and the employees. How they speak, their body movement, their sense of humor—it’s very authentic,” continued Wood.
“One story really stands out as testimony of Web video’s power,” said Jenkins. “After seeing a video online we created for a local real estate agent, an individual flew to Jackson aboard his private jet to purchase the property, which was listed for over $4 million.” Circumerro Video completes all aspects of production, from preproduction to post. Videos range from thirty seconds to over four hours and are shot in the industry’s latest High Definition Video.
Circumerro Video also provides the hosting of the videos, in addition to distributing the Web videos to online media sites like Google, Yahoo, MSN, YouTube, and others.