At Circumerro Media, we believe giving back to our community is more than a good deed; it’s our responsibility. So, we help out local non-profits and organizations from time to time when our creative skills can be put to service. We recently aided the Teton Literacy Program in creating a logo for an new fundraiser they are organizing. The Teton Literacy Program “provides literacy education and resources to open doors for individuals and families to achieve their personal, professional and academic goals.”
The new version of 22Local, or 2.0 as it’s referred to around the office, is live. We took on this project, well, because we saw a need for it. News and information travels quickly in a small town, but sometimes not fast enough, and you can never find everything you need in one spot. How many blog subscriptions are on your iGoogle or feed reader? 22Local is our way of answering our town’s call for a media mix that does things differently. It was created for locals, by locals. Check out some of the features:
• News posts cover breaking stories, town politics, local events, familiar faces and more.
• Page 22 provides opinions and commentary from featured local columnists.
• Our Community Calendar highlights events and entertainment around the valley.
• Weather reports compile the region’s weather sources and ski reports.
• Our Forum allows you to share and shape the news and conversations that influence Teton County.
• Classifieds let you buy, sell and trade with each other—for FREE.
In a recent blog post, Doug Mack of Adobe Scene7 provides some sage advice (in the Jan 27th post) on the importance of Web Video in eCommerce. Specifically, he refers to the use of Scene7 on the Cloudveil website to cleverly mix skiing eye candy in with soft touches on product features. The argument is that the audience is captivated by the oh-so relevant content and consequently drawn in, to A) learn more about the brand and its products or B) strengthen an already existing brand affinity that leads to more purchases down the road. Can we say “conversions”?
You are preaching to the choir, Doug, and we couldn’t agree more. We are constantly pushing the power of video, and love nothing more than helping our clients incorporate it successfully in their projects. From Web projects including Cloudveil and the Town of Taboro, to business profiles on Jackson Hole Roasters and the 4UR Fly Fishing Program, video and rich media are setting the curve. The question, are you on board or behind the times?
The business of selling photographs has survived some shifting landscapes over the years. The digital revolution shook the tripods of many photographers in the last decade, but more recently the competitive distribution wars being waged online have sparked controversy. Companies like istockphoto and shutterstock stormed onto the scene peddling photos for mere fractions of traditional licensing fees, hence giving birth to the age of “microstock agencies.”
While microstock agencies can fill an occasional image need, their talent tryouts are relatively brief—in fact all it takes to post photos for sale on many of these sites is a digital camera and an opposable thumb. While we’re never one to toss water on a meaningful fire, there are a few finer points of “traditional” stock agencies that we feel translate into direct benefits for folks on the receiving end of the transaction.
Circumerro Stock was set up to help talented valley-wide photographers have a broader reach. They key word is talented. The photographers represented on Circumerro Stock are handpicked and at the top of their craft. They represent a range of skills and subjects, specializing in destination imagery on Jackson Hole, the greater Yellowstone region, coastal beach towns in South Carolina and more.
We are proud to announce Matt Deehan has recently joined the Circumerro crew. When he is not telling astronaut jokes around the office, Matt will be spending time on the sales and business development side of 22Local, Jackson Hole Traveler, Rendezvous, Pocket Guide to Jackson Hole and Homestead.
Having lived in Jackson Hole since ’97, Matt has developed a long history of relationships through his time spent in sales at Jackson Hole Radio. A frequent traveler and avid outdoorsman, Matt is excited to bring his passion for people and places to our authentic travel publications. Welcome, Matt.
Outdoor Retailer is “the tradeshow venue of choice for the outdoor specialty industry. Brands big and small have a focused and targeted forum to contribute and conduct the business of the outdoors, with key market exposure in the most comprehensive showcase of outdoor companies. As Outdoor Retailer continues to attract national and international dealers in every category—specialty, specialty chain, general sporting goods, military, resort, mail order, big box and mass merchant retailers, our commitment is to deliver the best outdoor trade environment for your business to flourish and grow.” Or so their website says.
Circumerro Media has launched its new website with a focus on telling its story through the use of Web video and blogging. Integrating Web video throughout the site to explain services, introduce employees and highlight past projects provides the virtual insight that photos and text alone cannot deliver. Circumerro is now using its blog to capture the day-to-day events and news at the company.
“Web video is one of the most effective tools for telling your company’s story,” explained Latham Jenkins, Circumerro President. “People don’t like to read online, but rather mimic the offline behavior of TV-watching and if you provide that online, you marry the best of TV and the Web.”
The blog element of the new site addresses another quickly changing landscape in the realm of creative services: news. The site utilizes a blog format to house company news, press releases, staff info, industry musings and project updates all in one central spot. “Let’s face it, companies send out news to generate press which is an old way of building buzz around your brand,” added Jenkins. “The reality is for true engagement, you need a more constant dialogue with your audience and one that invites them to be a part of the brand experience.”
Frequent visitors are able to subscribe to RSS feeds of the blog and are encouraged to join the dialogue via comments. “Blogs provide the perfect storm of relevant content and untraditional marketing,” explained Chris Hanson, Content Manager at Circumerro. “In the age of social media, there are buzz words flying back and forth and constant changes that are enough to overwhelm any client. The goal is to interact, and blogging is where it starts.”
Programmers are a logical bunch. No need to start from scratch every time when there are proven and reliable solutions already out there, right? One of the mantras floating around the Circumerro office is: “the Internet was founded on the principle of sharing.” If you have information that’s relevant, make it known. We work smarter, not harder.
Circumerro is readying 22Local for beta launch in the very near future. We produced this quick video to explain what the new site means for Jackson Hole locals and others with a connection to our valley. Take a look at what’s to come.
If you are still searching for a New Year’s resolution, try this one on for size: dump Internet Explorer 6. Not only will you see (blogged) shouts of joy, you’ll be looking out for your own computing safety and increasing the efficiency of millions of programmers around the world. The scoop:
• IE6 was released in 2001 but fails to even properly support the CSS 1.0 standard from 1996.
• IE6 prevents the rest of the world from experiencing the full potential of new features and technology associated with up-to-date browsers
• The extra coding programmers are forced to develop for working around IE6 wastes time and potential
• IE6 is a security risk, leaving you vulnerable to viruses, trojans, phishing attacks and other unwanted headaches
There is no legitimate reason IE6 should be around anymore, yet as of December ’08, it still held roughly 20% of total browser market share. The grip is loosening, but it needs a final kick out of cyberspace. Upgrade to IE7 here, but its reviews aren’t exactly rave either. And within the year, IE8, now in beta version, should be complete and we’ll be programming for two obsolete browsers. GMail has recently stopped supporting IE6 on it’s lab features.